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BroadSoft Wins First Place in CTIA's Second Annual Big Idea Contest

(May 11, 2012)

GAITHERSBURG, MD -- (Marketwire) -- 05/11/12 -- BroadSoft, Inc. (NASDAQ: BSFT) today announced it was named first place winner in CTIA's second annual BIG Idea Contest honoring the mobile industry's newest and most innovative concepts focused on changing the way we live, work and play.

BroadSoft presented BroadTouch Business Communicator™ to a live voting audience of mobile professionals at the Exhibit Innovations Stage. The submissions with the top three votes were declared first, second and third place winners of the CTIA WIRELESS BIG Idea Contest.

BroadTouch Business Communicator is a unified communications experience that will enable service providers to transform the way individuals communicate by making voice, video, business directories, call logs, instant messaging and presence available on a single interface that spans a user's mobile devices and platforms, including Windows, Mac, iOS and Android.

"This year's BIG Idea Contest drew submissions from the mobile industry's most entrepreneurial minds who created next-generation technologies that embody the transformative power of wireless," said Robert Mesirow, vice president and show director for CTIA. "We congratulate BroadSoft for BroadTouch Business Communicator winning first place."


"We are thrilled BroadTouch Business Communicator was chosen by the attendees at CTIA as one of the most innovative applications that improves communication and collaboration," said Leslie Ferry, vice president marketing, BroadSoft. "This award means we achieved our goal for Business Communicator, which was to enable service providers to deliver an innovative, easy to use mobile communications application that meets the unified communications needs of mobile enterprise employees."

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will", "enable" and other similar terms and phrases and include, among others, statements regarding the ability of service providers to transform the way individuals communicate or whether Business Communicator will allow service providers to be deliver mobile communications applications that meet the needs of the mobile enterprise employees. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to the capabilities and benefits of Business Communicator to service providers and their customers and end user adoption of Business Communicator UC services and the resulting benefits to BroadSoft, as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, or SEC, on February 29, 2012, and in the Company's other filings with the SEC. All information in this release is as of May 11, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

For more information on The BIG Idea, visit www.ctiashows.com/awards.

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About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 9-11, 2012 at the San Diego Convention Center in San Diego, Calif. Visit www.ctiashows.com.

About CTIA
CTIA - The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.

About BroadSoft:
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.


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Related Keywords: BroadSoft, BroadTouch, telecommunications, software, Business Communicator, CTIA Big Idea, UC, Applications, Sales & Marketing, Networking, Business Issues, Telecommunications, Law & Regulations, Mac, OS9, OSX, Marketwire, , Wireless Communications, Communications Technology, Business, Other,

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