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BroadSoft Selected by LG U+ to Power Hosted Unified Communications Offering for South Korea SMB Market

Enables Mobile Workforces to Communicate From Any Device (December 21, 2011)

GAITHERSBURG, MD -- (Marketwire) -- 12/21/11 -- BroadSoft, Inc. (NASDAQ: BSFT), today announced that LG U+, one of South Korea's leading service providers of mobile, fixed-line and broadband communications services, will leverage the BroadWorks® voice application platform to launch a new hosted Unified Communications (UC) offering for enterprises in South Korea.

The broad range of UC capabilities the BroadWorks platform delivers include video, voice, call center, conferencing, messaging and mobility, for businesses and consumers. BroadWorks Anywhere™ enables increasingly mobile workforces to communicate and collaborate from any device - so they can use their laptops, smartphones, tablets and other connected devices interchangeably. Key benefits of BroadWorks Anywhere include:

  • Ability to move calls among devices - Business users can ensure voice call continuity by moving live calls seamlessly from one phone to another without having to hang up. As the first service provider in Korea to offer BroadWorks Anywhere, LG U+ can significantly differentiate its hosted UC services by offering fixed-mobile convergence (FMC) services without the need for additional equipment.
  • Universal feature access - Users can use many of their business calling features such as call transfer, extension dialing, hunt groups and attendant consoles, regardless of which device they use to answer or make calls.
  • Synchronization - All communications preferences are stored in the cloud and synchronized with the client on login. In addition, users have one identity across voice, video and Instant Messaging and Presence services.

"The BroadWorks platform has been widely deployed in South Korea and by adding the mobile extension capabilities of BroadWorks Anywhere, we now have a small business solution that is unique," said Sung Ryul Park, Director of Business Solutions, LG U+. "The ability to quickly and efficiently bring mobile phone features to market ensures that we can continue to deliver innovative solutions to our customers. This project is an exciting extension of our relationship with BroadSoft®, where the customer benefits tremendously from the experience we've gained by working together for years."

"LG U+ is offering innovative communication services to provide businesses with the flexibility they need, without the associated capital, lease or maintenance costs of a premises-based system," said Leslie Ferry, vice president marketing, Broadsoft. "We applaud LG U+ for expanding its mobile capabilities through the BroadWorks platform in order to meet the needs of small and medium-sized businesses in Korea."


Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will" and other similar terms and phrases and include, among others, statements regarding the benefits provided by BroadWorks Anywhere to service providers and their customers including by enabling mobile workforces to communicate and collaborate from any device. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to customer acceptance and the success of the BroadWorks Anywhere service offering and the resulting impact to BroadSoft, as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-Q for the quarter ended September 30, 2011, filed with the Securities and Exchange Commission on November 7, 2011, and in BroadSoft's other filings with the SEC. All information in this press release is as of December 21, 2011. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.


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