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BroadSoft Delivers Mobile Rich Communications Consumer Offering

By Leveraging BroadWorks, Rogers One Number Service Extends Single Number Calling, Video and Messaging Across Users' Mobile Devices and Computers (April 18, 2012)

GAITHERSBURG, MD -- (Marketwire) -- 04/18/12 -- BroadSoft, Inc. (NASDAQ: BSFT), today announced Rogers Communications, Canada's largest provider of wireless voice and data communications services, is leveraging the BroadWorks® voice application platform for Rogers One Number™ -- an innovative new offering enabling consumers to use their existing mobile number for rich communications including voice, video and text services across their mobile devices and computers.

Seeking to meet the dynamic mobile and rich communication needs of the Canadian residential market -- particularly younger and increasingly connected customers -- Rogers Communications turned to BroadSoft® and its BroadWorks platform to deliver a seamless, communications experience spanning the consumer's mobile devices and computers. Key BroadSoft-enabled features of Rogers One Number include:

  • Single mobile number across devices - Callers dial the user's mobile number and reach the user on their mobile phone, PC /Mac or any other phone.
  • Flexible call routing - Users can set up rules, to simultaneously or sequentially ring their devices, forward calls or send directly to voicemail.
  • Rich Communications - Voice and video calling are easily accessible from the customer's enabled devices.
  • Ability to move calls among devices - Users can ensure communication continuity by moving ongoing calls seamlessly from, for example, a mobile phone to a PC.

The BroadWorks platform ensures that mobile rich communications can be easily integrated with its rich feature set, allowing Rogers Communications and other service providers to offer new, differentiated services.

"Rogers One Number represents what mobile rich communications is supposed to be about -- unfettered mobility and flexibility for consumers to communicate from anywhere and with any device," said Michael Tessler, chief executive officer, BroadSoft. "By seamlessly supporting video and voice calls under a single mobile number identity across all devices, BroadWorks helps power an offering that truly sets Rogers apart in the innovative Canadian mobile services market."

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "enable" and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the key BroadSoft-enabled features of Rogers One Number. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to financial and other benefits to BroadSoft resulting from the use of the BroadWorks platform by Rogers Communications in its Rogers One Number product offering, as well as those factors contained in the "Risk Factors" section of the Company's Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, or SEC, on February 29, 2012, and in BroadSoft's other filings with the SEC. All information in this release is as of April 18, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.

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Related Keywords: BroadSoft, BroadWorks, telecommunications, software, Rogers Communications, Rogers One Number, Marketwire, , Financial, Communications Technology, Other,

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