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Brightidea Announces Record Growth and Momentum in Latin America

Brightidea Strengthens Its Position as the Leading Innovation Management Software Provider in LATAM Region With Expanding Strategic Partnerships, Record Customer Acquisition and Unprecedented User Adoption in Latin America (April 24, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 04/24/12 -- Brightidea, the leader in cloud-based innovation management software, today announced record growth and expansion in the Latin America region (LATAM). Investing in and promoting innovation through systematic management has become a top priority for government, institutions and businesses alike in the region, signifying a tremendous opportunity for growth and development in emerging economies.

New Brightidea customers span virtually every industry including agriculture, construction, government, and finance. Recent customer acquisitions include the largest airline in LATAM, LAN Airlines, Ministry of Economics in the Republic of Chile, Petroquim, VAPOR, De Lage Landen Bank, IBEMA, AGCO, and Grupo EMIN, to name a few.

From increased adoption to customer acquisitions, the most innovative companies in the world choose Brightidea software products to expand R&D capabilities and strengthen innovation at all levels, internally and externally.

"We finished our first year using Brightidea having completed several campaigns with over 400 participants contributing more than 540 ideas and will be expanding to over 1,000 users in the coming year," says Sebastián Pilasi, Innovation Manager for LAN Airlines, the largest airline in LATAM after its announced merger with TAM, a Brazilian carrier. "Four of these ideas became projects that are implemented and returning benefits for the airline. The platform is very easy to use and we were able to create a strong 'identity' for our ITNNOVA program."

To further support innovation in the region, LAN Airlines will be hosting Brightidea's Birds of a Feather, Innovation Leaders event for the LATAM region on September 5th, 2012. To learn more click here.

Best-In-Class Partnerships
By partnering with the most experienced Innovation Specialists in the region including TRANSFORME, Innoscience, and Simplez, Brightidea is working closely with the best companies to truly transform the LATAM culture and drive real innovation.

"Innovation management programs that include software platforms to manage the innovation process are seeing a high level of interest and adoption with the opporutnity for more expansion and growth in the Chilen market," states Guillermo Beuchat, Transforme.

Record Growth & Expansion in LATAM
Brightidea enjoyed record earnings from the LATAM region with 450% new account growth from 2010 to 2012 and 333% increase in new business revenue from Latin American accounts. Bookings from all channel partners globally combine to form a significant and continued growth opportunity for the company worldwide.

"Our strategy has always been to work closely with the best companies in the world, and deliver real results," said Matthew Greeley, Chief Executive Officer and Co-Founder of Brightidea. "It is great to see the transformation of the LATAM region being driven by imaginative companies innovating with Brightidea software. This growth validates our vision and solidifies our market leadership."

Brightidea software is a complete end-to-end solution designed exclusively for the sourcing and development of ideas to fuel continuous innovation. For more information on pricing and features or one of our preferred LATAM partners, please contact a Brightidea Representative.

About Brightidea
Brightidea is the market leader in Cloud-Based Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. Brightidea's one-of-a-kind 'Facebook-style' software platform allows Global 2000 businesses to monitor the social process of innovation from concept to cash. The company's software has been successfully deployed at: Adobe, AMEX, Bayer, Bosch, China Light and Power, General Electric, Hewlett-Packard, Kraft, Motorola, NCR and Sony. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA.

For more information, please visit Join us @brightideahq or innovation leaders group on LinkedIn.

Copyright (c) 2012 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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