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BrightRoll Surpasses 100 Million Monthly Unique U.S. Video Viewers

Company Becomes First Ad Network to Top 100 Million Unique Viewers Milestone (January 17, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 01/17/12 -- BrightRoll, the leading provider of digital video advertising services, today announced that it became the first ad network to exceed 100 million unique viewers, according to the most recent comScore Video Metrix in December 2011. According to the data, BrightRoll reached more than 110.4 million unique U.S. viewers, with an average of 7.9 videos per viewer. Additionally, the company's data shows it managed 3.5 billion video ads in December, representing one out of every two U.S. video ads.

"We are thrilled to be the first video network to surpass the 100 million unique viewers milestone," said Tod Sacerdoti, BrightRoll CEO. "We believe this continued dominance by video networks versus legacy broadcast publishers maps directly to the movement of ad dollars from broadcasters to aggregators."

Top 10 Video Advertising Properties by Unique Viewers

BrightRoll is ranked as the top online video advertising property in December 2011 with 110.4 million video ad-exposed unique viewers, while Specific Media ranked second with 81.8 million. was third with 81.1 million viewers, followed by Videology with 56.6 million viewers and Tremor Video with 56 million viewers. More than 7 billion video ads ran in December, averaging 19.3 minutes per viewer.

Top 10 Video Advertising Properties by Ad-Exposed Unique Viewers December 2011 Total U.S. - Home/Work/University Locations Ad Videos Only Source: comScore Video Metrix --------------------------------------------------------------------------- Property Video Ad- Videos Minutes Exposed (000)* per Unique Viewer Viewers (000) -------------------------------- -------------- ---------- ---------------- Total Internet : Total Audience 155,975 7,115,272 19.3 (average) BrightRoll Video Network 110,404 872,188 4.9 Specific Media 81,796 495,869 2.9 81,116 1,116,051 7.8 Videology 56,548 455,733 4.5 Tremor Video 55,992 941,875 9.4 AOL, Inc. 43,380 330,446 4.9 Google Sites 41,710 161,238 1.2 TubeMogul Video Ad Platform 38,494 210,874 2.1 Auditude, Inc. 35,545 309,981 3.8 Hulu 32,421 1,493,649 19.2

*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Networks by Video Ads Served

Video advertising networks and aggregators continued to gain market share by serving more than 5.5 billion video ads in December 2011, representing more than 77 percent of total U.S. video ads. This represents a 22 percentage point increase in share of video ads served year over year by networks versus publishers.

Video Advertising Networks by Video Ads Delivered Year over year comparison, December 2010 & 2011 (actual) Total U.S. - Home/Work/University Locations Ad Videos Only Source: comScore Video Metrix ----------------------------------------------------------------- Property December 2010 December 2011 (000) (000) --------------------------------- --------------- --------------- Total Ad Videos 5,910,646 7,115,272 Ad Videos by Networks 3,227,910 5,509,962 % of Total Ad Videos by Networks 55% 77%

BrightRoll vs. Leading Broadcasters by Unique Viewers

December represents the ninth straight month when BrightRoll reached a greater number of U.S. unique viewers with video ads than Hulu, ABC, CBS, FOX and NBC combined.

BrightRoll vs. Selected Leading Broadcasters by Video Ad-Exposed Unique Viewers December 2011 Total U.S. - Home/Work/University Locations Ad Videos Only Source: comScore Video Metrix ------------------------------------------------------------------- Property Video Ad-Exposed % Reach Unique Viewers (000) ------------------------------------- ------------------- --------- Total Internet : Total Audience 155,975 100% BrightRoll 110,404 71% Hulu 32,421 21% CBS Interactive 21,765 14% NBC Universal 6,916 4% FOX Interactive Media 6,601 4% ABC Television 6,440 4%

About BrightRoll
With reach to 160 million monthly unique viewers globally, BrightRoll is the world's largest and most trusted video ad network and the leading provider of digital video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart digital video campaigns across a massive pool of web and mobile video inventory. The company's proprietary buying technology, combined with full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit

PR Contacts:

Jessica Cheney
Atomic PR for BrightRoll
Email Contact

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