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BrightPoint Enters Logistic Services Agreement With Fitbit, a Market Leader in Innovative Health and Fitness Devices

(July 12, 2012)

INDIANAPOLIS, July 12, 2012 (GLOBE NEWSWIRE) -- Brightpoint, Inc. ("BrightPoint") (Nasdaq:CELL), a global leader in providing device lifecycle services to the wireless and high-tech industries, today announced that it has entered into a logistic services agreement with Fitbit, Inc. ("Fitbit"), the market leader in the rapidly growing category of wireless fitness and health devices.



Under the terms of the agreement, BrightPoint's regional affiliates will provide a variety of critical logistic services in both North America and Europe, including receiving, warehousing, inventory and order management, kitting, transportation management, order fulfillment and reverse logistics for the Fitbit Ultra Wireless Tracker and Aria Wi-Fi Smart Scale. BrightPoint's affiliate in Slovakia will also develop a Webshop on Demand solution for the European market and provide certain distribution services under the agreement, enabling consumers to order Fitbit products online and arrange delivery directly to the customer's doorstep.



The Fitbit Ultra helps users improve their fitness by accurately and easily monitoring daily movement, and providing real-time feedback on steps taken, distance traveled, and calories burned. The tracker also monitors how well and how long users sleep.   The data is wirelessly uploaded to their Fitbit account.   Whether online or with Fitbit's free Android and iPhone apps, users can monitor their progress on their fitness goals with graphs and charts, log their food and other work-outs, and for additional motivation, earn badges and connect to compete or share with friends and family.


"BrightPoint has an excellent reputation in forward and reverse logistics and they offer our company a great solution for our lean and efficient supply chain," stated Hans Hartmann, Chief Operating Officer at Fitbit. "We look forward to working with BrightPoint, making the availability of our wellness products more efficient through our channels and helping people lead healthier lifestyles."




"We are excited to leverage our more than 20-year history of supply chain expertise, and our physical and technical infrastructure, to support Fitbit and their mission to help people lead healthier lives," stated J. Mark Howell, BrightPoint's President Americas. "This agreement demonstrates BrightPoint's commitment to extending its cross-regional expertise in providing efficient, flexible and scalable device lifecycle services to providers of high-value consumer electronics," added Anurag Gupta, BrightPoint's President Europe, Middle East and Africa.



About Fitbit



Founded in 2008 in San Francisco, CA, Fitbit is the market leader for wireless activity trackers. Fitbit is dedicated to delivering simple, innovative health and fitness products and services that engage people to lead healthier, more active lives by giving them the tools to become more aware, more motivated and more fit every day. Fitbit is funded by the Foundry Group, True Ventures, and SoftTech VC. Fitbit products can be purchased on www.fitbit.com or through any one of their many retail partners, like Amazon, Apple, AT&T, Best Buy, Brookstone, Radio Shack, REI, and 24 Hour Fitness.  For more information please visit www.fitbit.com and connect with them on Facebook or Twitter.



About Brightpoint, Inc.



Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device lifecycle services to the wireless and high-tech industries. In 2011, BrightPoint handled more than 112 million wireless devices globally.  BrightPoint's 5 key service areas – Plan, Market, Customize, Move, Recover, offer over 110 innovative services, such as distribution channel management, procurement, inventory management, reverse logistics and repair services, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers' IT systems and operations. BrightPoint's effective and efficient platform allows its customers to benefit from rapidly deployed, flexible and cost effective solutions. BrightPoint has more than 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from customers in over 75 countries. BrightPoint provides distribution and customized services through over 100,000 points-of-sale and to over 25,000 B2B customers worldwide.  Additional information about BrightPoint can be found on its website at www.BrightPoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).


CONTACT: Brightpoint, Inc.
Tom Ward
Investor Relations
317-707-2745

Brightpoint, Inc.
Bill Casey
Global Marketing
317-707-2057

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