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Bright Targets Small Postproduction Facilities with Launch of New BrightDrive Ascella Media File Server at NAB 2011

GU14 6RN (April 13, 2011)

DMN Newswire--2011-4-13--
Bright Technologies, Inc., developer of advanced technology for shared media applications, will be debuting BrightDrive Ascella, a new entry-level media file server designed specifically for the smaller post-production facility, at NAB 2011 on booth #SL9126. BrightDrive Ascella is an all-in-one-box media file server that enables small facilities to benefit from the full functionality of Bright's field proven file server technology at an affordable price point. The new server is suitable for all types of file-based workflows, including commercials, animation, DI, dailies and VFX, where operators share media between workstations.

BrightDrive Ascella combines data storage, a meta-data server and the intelligence of BrightDrive all in one convenient appliance. As with Bright's full-sized BrightDrive G2 and G2 Pro media file servers as used by customers worldwide, the Ascella is compatible with all leading file-based media applications and file formats, making it easy to integrate with existing workflows.

"We are very excited to be launching BrightDrive Ascella at NAB 2011," said Ed Rodriguez, President and Chief Architect of Bright Technologies. "It offers value for money without compromising performance, making it perfect for ambitious start-up postproduction facilities that want to focus on making the correct technology choices right from the start. Ascella is also the ideal plug-n-play solution for facilities wanting to maximize efficiency and service for customers who don't need more than two 2K streams."

BrightDrive Ascella is an optimal aligned combination of hardware from Rorke Data and Bright's media file server software. Rorke's Aurora provides the storage on a 36bay enclosure including the meta-data server, while Bright's server intelligence makes sure that system performance always stays at the highest possible level by continually maintaining and updating optimal file arrangement within the storage space. BrightDrive Ascella uses BrightClip(tm), Bright's unique patent-pending recording technology that eliminates randomization and therefore prevents the degradation of system performance.
BrightDrive Ascella is available direct from Bright Technologies and its worldwide network of resellers.


About Bright                                                                                                                                                         
Bright Technologies develops highly specialized technology for shared media environments. In the mid-1990s, Bright's core team began the development of the first file system for shared media. By 1999, Bright was the first company to address the core issues and challenges of file handling in media. Over the past 12 years, Bright has earned a reputation as an innovative, collaborative, problem-solving media software and technology developer. Based on this level of experience and vision for what's possible, Bright has developed and successfully marketed its current product line. Today, Bright Technologies provides the most advanced and sophisticated media file server in the  industry - specifically designed to meet the needs of media file-based workflows, including low-latency, high performance, best possible predictability and reliability. Bright Headquarters: 10405 Double R Blvd, Reno, Nevada, USA. t: +1 775 823 9002

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