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Brickyard VFX Lends Hand To Harvard Pilgrim HealthcareCollaborates with Hill Holliday, Boston on three-spot campaign (March 04, 2005)
Brickyard VFX, an artist-owned-and-operated effects company with offices in Los Angeles and Boston, announce completion of effects and finishing on a three-spot campaign for Harvard Pilgrim Healthcare of New England, the regions oldest nonprofit health plan. Brickyard VFX artists Geoff McAuliffe and Mandy Sorenson collaborated closely with agency Hill Holliday, Boston, and Independent Media director Tom Foley on the spots ?Crossing Guard, ?Salon and ?Construction.
Harvard Pilgrim treats each customer as if they are the only one premise for the three-spot campaign, which features first-person addresses to the camera, as everyday people talk about their personal reasons for joining Harvard Pilgrim. In ?Crossing Guard, a woman stands at an empty intersection holding a stop sign. She looks both ways, and motions seemingly at invisible pedestrians while halting invisible cars. Slowly, children and vehicles appear, reinforcing the individualized attention Harvard Pilgrim gives to each customer. As a woman gets her hair done in ?Salon, her tresses appear to be styled by an invisible blow dryer and brush, until the hairdresser gradually materializes onscreen. In ?Construction, a man walks down the street carrying one end of a ladder; an invisible helping hand lifts the other end.
Brickyard VFX artists Geoff McAuliffe and Mandy Sorenson supervised the shoot with director Tom Foley and DP Bob Richardson, who won an Academy Award this year for lensing The Aviator directed by Martin Scorsese. Said McAuliffe, ?In all my years of visual effects supervising, this was by far one of the easiest, most pleasant and organized productions Ive worked on. Tom did an amazing job, really grasping the technical challenges of a shoot like this, and having Bob on board was really exciting. To achieve the effect of people dissolving into frame, we had to shoot one layer at a time, and I think the results look great.
For ?Crossing Guard, McAuliffe and Sorenson seamlessly composited together individual shots of the guard filmed against green screen, and the intersection with and without traffic and people. Brickyard also did extensive rig removal on ?Salon and ?Construction, replacing rigs that manipulate the hair and hold the ladder, with footage of a hairstylist and construction worker, respectively.
About Brickyard VFX
Located in Boston and Santa Monica, Brickyard VFX is an independent visual effects boutique specializing in digital finishing, effects and compositing. Completely artist owned and operated, the company was founded in 1999 to bring commercial clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyards problem-solving expertise on set and in the studio has been applied to enhance, color correct, re-light, track and composite shots on high-profile campaigns for Budweiser, Travelocity, Citibank, Volkswagen, Target and many other accounts.
For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit www.brickyardvfx.com.
Client: Harvard Pilgrim HealthCare
Titles: ?Crossing Guard: 30 ?Salon: 30 ?Construction: 30
Airdate: February 28, 2005
Agency: Hill Holliday / Boston, MA
Producer: Scott Hainline
Copywriter: Eivind Ueland
Art Director: Doug Gould
Account Manager: Jeff Greenler
Account Executive: Kim Wicken
Production Co: Independent Media
Director: Tom Foley
Executive Producer: Susanne Preissler
Head of Production: Linda Levine
Line Producer: Dominick Ferro
PM: Mark Campbell
DP: Robert Richardson
Editorial Co: Mad Mad Judy / New York, NY
Editor: Steve Hamilton
Producer: Jocelyn Joson
Assistant Editor: Sam Zimman
VFX Co: Brickyard VFX / Boston, MA, Santa Monica, CA
Lead VFX Artist: Geoff McAuliffe
VFX Artist: Mandy Sorenson
Producer: Kirsten Andersen
Related Keywords:Brickyard VFX, Harvard Pilgrim Healthcare, Hill Holliday, effects, finishing, Geoff McAuliffe, Mandy Sorenson, Independent Media, Tom Foley, Bob Richardson, visual effects, composited, green screen, rig removal, digital finishing,