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Brickyard VFX Goes the Extra Mile for Hummer
In a flurry of recent work, artist-owned-and-operated effects company Brickyard VFX has designed end graphics and eleventh-hour visual effects enhancements for ?Toboggan, a holiday-themed commercial promoting the Hummer 2. The company was initially tapped by Boston advertising agency Modernista! to design the ads animated end-tag graphics exclusively, but also stepped up to the plate with frame-by-frame color correction and other effect tweaks when last-minute creative changes needed to be done in a pinch. Kathryn Bigelow of Independent Media directed the spot, which began airing during Thanksgiving.
?Toboggan (:60) follows a dad and his boys on a sled ride from impossible heights. Images of a precarious Mt. Crumpet jump to mind as music from ?Dr. Seuss How the Grinch Stole Christmas accompanies the gleefully yelling trio down the steep snowy slope. As they speed towards the bottom, a shot back up the peak of their Hummer 2 reveals the transport that got them to this awesome jump-off point.
Brickyard VFX designed the tag graphic ?Have a Safe Holiday. Please! which appears as text at the close of the spot and tumbles off as it is integrated into a long, pull-out-from-Earth visual effect. Other tweaks contributed by Brickyard VFX artists Geoff McAuliffe, Dave Waller and Patrick Poulatian include changing the color of the grey car filmed on set to an eye-popping red, and adding in tire tracks to complete the idea of the Hummers high-altitude trip.
?This was one of those pull-a-rabbit-outs-the-hat jobs, said Kirsten Andersen, VFX Producer at Brickyard VFX. ?We were brought in to do a six-hour session for the end tag graphics only, and ended up with seven days of effects tweaks including heavy-duty color correction on the car.
Its great to have a team that is capable, flexible and able to spring into action to meet changing client requests and needs.
About Brickyard VFX
Located in Boston and Santa Monica, Brickyard VFX is an independent visual effects boutique specializing in digital finishing, effects and compositing. Completely artist owned and operated, the company was founded in 1999 to bring commercial clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyards problem-solving expertise on set and in the studio has been applied to enhance, color correct, re-light, track and composite shots on high-profile campaigns for Chevrolet, Old Navy, Budweiser, Truth, Tyson Foods and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit www.brickyardvfx.com <http://www.brickyardvfx.com/>
Company: Brickyard VFX
Title: ?Toboggan (:60)
Agency: Modernista! -- Boston, MA
Creative Director: Tim Vaccarino
Producer: Julian Katz
Production Company: Independent Media
Director: Kathryn Bigelow
Editorial: Lost Planet
Graphic Design/Additional VFX: Brickyard VFX Boston, MA/Santa Monica, CA
VFX Artists: Geoff McAuliffe, Patrick Poulatian, Dave Waller
VFX Producer: Kirsten Andersen
Visual Effects Company: The Mill -- NY
Producer: Verity Grantham, Melanie Wickham
Telecine Artist: Fergus McCall
VFX Supervisor / Lead Flame: Angus Kneale
Flame Assist: Richard Betts, Jeanette Williford, Gavin Wellsman
3D: Ben Smith, Arlene Persaud, Aron Hjartason
Related Keywords:Brickyard VFX , Kathryn Bigelow , Independent Media