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Brickyard VFX Does the Splits for iShares(March 28, 2005)
Artist owned-and-operated effects company Brickyard VFX in Los Angeles and Boston helps business executives split from their former selves in new TV commercials for iShares/Barclays Global Investors now on air. Completed via the directing team of Jonathan Dayton and Valerie Faris, production company Bob Industries and advertising agency Venables, Bell & Partners, the work uses completely invisible compositing and one actor playing both parts to create an illusion that the person is breaking up with ("Break Up"), burying ("Grave') and firing ("Fired") him or herself. The ads are combos, with different pairings of the scenarios making up the 1:00 spots.
All follow the theme of ringing out the old in favor of the new you. "Grave" depicts a man preparing a burial plot in the yard while his Doppelganger looks on. Done with the digging and his poor stock call history he orders his partner into the hole. "Break Up" has a bloke sitting across the table on a dinner date with himself. "You're holding me back," he says, breaking off a long-term financial relationship that's just not working out. "Fired" sees an employee called in to see, you guessed it, herself! Even though Self A thinks the portfolio and clients are dandy, Self B behind the desk knows better and sends the old girl packing. The tag "iShares: this is the new school of investing" closes each.
"These are not your standard split screens. It's not one guy doing something over on the left and the other guy doing something on the right," stated Brickyard VFX Producer Diana Young in Santa Monica. "The direction and the eyelines are perfect and each actor interacts closely with his or her clone in the same physical space. Combining the all-practically shot passes, Geoff McAuliffe and our Brickyard VFX artists on both coasts pull off some of the finest compositing we've seen. At the end of the day, the results are so totally seamless, people assume there are two actors in each ads and they are twins!"
Each piece was shot motion control, with the actor first performing the one role addressing a C-stand topped with a ball for the eyeline, and then turning around and doing the second with the script for the other self. A hand-held camera provides a verité feel, doing moves not normally flagged as motion control.
Brickyard VFX took the different plates for each scenario, compositing them and rotoscoping each frame by hand. One of the vignettes was shot outdoors with changing levels of sunlight and clouds, providing the additional challenge of removing shadows and tweaking lighting to make sure sky, grass and environment were consistent in all takes.
About Brickyard VFX
Located in Boston and Santa Monica, Brickyard VFX is an independent visual effects boutique specializing in digital finishing, effects and compositing. Completely artist owned and operated, the company was founded in 1999 to bring commercial clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard's problem-solving expertise on set and in the studio has been applied to enhance, color correct, re-light, track and composite shots on high-profile campaigns for Budweiser, Travelocity, Citibank, Volkswagen, Target and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit www.brickyardvfx.com
Company: Brickyard VFX
Airdate: March 21, 2005
Titles: "Break Up," Grave," Fired"
Client: Barclays Global Investors/iShares
Director of Marketing: Jim Polisson
Director of Advertising: Paul Nobile
Account Director, Advertising: Andrea Scheve
Compliance Lawyer: Scott Balentine
Group Account Director: Nick Johnson
Account Supervisor: Jon Lynch
Agency: Venables, Bell & Partners
Creative Director: Paul Venables
Creative Director: Greg Bell
Writer: Quentin Shuldiner
Art Director: Erich Pfeifer
Producer: Stacey Higgins
Production Company: Bob Industries Santa Monica, CA
Executive Producer: TK Knowles
Executive Producer: John O'Grady
Executive Producer: Chuck Ryant
Staff Producer: Mark McCormick
Line Producer/UPM: Bart Lipton
Directors: Jonathan Dayton/Valerie Faris
Director of Photography: Tami Reiker
Editorial Company: Spot Welders Venice, CA
Executive Producer: David Glean
Editor: Eric Zumbrunnen
Music Company: Stimmung Music
Mixing Company: Lime Studios Santa Monica, CA
Mixer: Loren Silber
Assistant Engineer: Sam Casas
Telecine Company: Company 3 Santa Monica, CA
Colorist: Stefan Sonnenfeld
Titles: Motion Theory Venice, CA
Visual Effects Company: Brickyard VFX -- Boston, MA and Santa Monica, CA
Lead VFX/Compositing Artist: Geoff McAuliffe
VFX/Compositing Artists: Patrick Poulatian, Dave Waller, George Fitz, Robin
Hobart, Mandy Sorenson
Producers: Diana Young, Kirsten Andersen
Related Keywords:Brickyard VFX , iShares/Barclays Global Investors , Brickyard VFX Producer Diana Young