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Brian Bedol, President and CEO of CSTV, to Kick Off C4-Sports Electronic Media and Technology Show

First electronic media trade show dedicated wholly to sports technology (March 28, 2006)

Brian Bedol, president and CEO of CBS Corporations College Sports Television (CSTV), the nations leading digital sports media company, will serve as the keynote speaker on the opening day of C4-Sports, the first electronic media trade show dedicated wholly to sports technology and scheduled for July 17-19 at the Las Vegas Convention Center.

?We are at the cusp of advancements in technology that will allow viewers, fans, and alumni to be closer than ever to sports, Bedol said. ?Looking into the future, it is how organizations leverage this technology that will dictate their ability to increase fan participation, which will transcend into a more appealing product for advertisers, subscribers, and other investors in sports. C4-Sports will provide me with an opportunity to address these converging technologies and their impact on sports.

?C4-Sports is very excited that Mr. Bedol will be participating in our first electronic media show, and we know that his extensive industry experience will prove beneficial to everyone, said Gene Sanders, general manager of C4-Events, host of C4-Sports. ?With the lineup of speakers and the variety of media technology tools to be featured at our show, we are confident that attendees are going to be introduced to innovative solutions that will help them reach their sports-related electronic media goals.

Prior to co-founding CSTV, now part of the CBS Corporation, Bedol was the creator, co-founder, and chief executive officer of Classic Sports Network, known today as ESPN Classic and considered one of the cable industrys greatest against-the-odds success stories. Before creating Classic Sports Network, Bedol served as senior vice president of Time Warner Enterprises and was involved in the launch and supervision of several of Time Warners entrepreneurial business units, including Quincy Jones Entertainment, Court TV, and Six Flags Theme Parks. During his tenure there, Six Flags set all-time attendance, revenue, and profit records.

For more information about the first C4-Sports Electronic Media and Technology show or to register online, please visit

About CSTV Networks
CSTV Networks, Inc., now part of the CBS Corporation, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 mens and womens college sports; and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 7,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more.

Further information is available at

About C4-Sports
The opportunity to distribute and receive content has never been greater, and C4-Sports will display the most valuable technology tools for every athletic and multimedia budget. Whether on a field, court, mountain, or under water, technology is used to analyze performances in real time, after the contest, and in preparation for future events. C4-Sports will serve as a dynamic showcase for how electronic media technology can improve the presentation of sports content for all audiences ― whether they are watching in the stands, at the computer, in front of the TV, or on mobile devices. It will also serve to demonstrate the ways athletes, teams, and organizations can make better use of media technology in training and in competition.

More information about C4-sports is available online at


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Related Keywords:C4-Sports Show, CSTV, Sports Television

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