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Brett Ashy Joins PROMAX&BDA As Senior Vice PresidentBecomes a senior member of the PROMAX&BDA management team (October 11, 2004)
PROMAX&BDA has named Brett Ashy, former Director of Business Development for Troika Design Group and Vice Chairman of the BDA Board of Governors, as Senior Vice President. The announcement was made today by Jim Chabin, CEO, PROMAX&BDA, the global promotion and marketing organization for the electronic media.
In this newly created position, Ashy becomes a senior member of the PROMAX&BDA management team with a mandate to strengthen and advance the initiatives of the broadcast design community within the organization. He will also look to build a stronger, more forceful membership overall, as well as enhance conference programs and general outreach for the organization. Effective immediately, Ashy embarks on his new posting and will be based in PROMAX&BDA's Los Angeles headquarters.
"Brett's appointment is significant in that it provides the design community with strong representation and a voice in how our organization repositions itself for the future," says Chabin. "In addition to his endless enthusiasm, energy and tenacity, Brett's management capabilities and industry knowledge provides our management team with a diversity of perspectives. The organization's recent rebuilding success has made this newly created executive position possible and we look forward to working together with the industry to take PROMAX&BDA to its next level of success."
Ashy added: "I am so proud to have been named to this position as I am passionate about the broadcast design industry and have been one of the organization's most staunch supporters during my career. While my responsibilities carry over to both PROMAX and BDA, my main focus will be to grow the Broadcast Design membership and create relevant membership and outreach initiatives fort he entire Design Community."
Ashy has served on the Broadcast Designers Association's Board of Governor's since 2003, during which time he formed the Broadcast Designers Association Education Committee. Ashy was also recently elected as Vice Chairman of the BDA Board of Governors, a position he will relinquish when he officially joins PROMAX&BDA.
Ashy comes to PROMAX&BDA from Troika Design Group a multidisciplinary, award-winning design company in Hollywood specializing in network branding, promotional and advertising campaigns and show packaging.
Joining Troika in September of 2002, Ashy was responsible for new business development and was instrumental in landing a number of high profile clients, including ESPN, HGTV, UPN, TV Land, Directv and KCET. In addition, Ashy also oversaw press and public relations as well as the company's participation at the annual PROMAX&BDA International conference.
After pursuing an acting career for 10 years, Ashy moved into design sales and marketing when he accepted an assistant's position to the head of sales and marketing at RGA/LA in 1995. Three months later, he was named Director of Sales and Marketing of RGA/LA. Ashy gained additional experience over the next eight years representing such distinguished companies as Greenberg/Schluter, Bruce Schluter Design, Anti-Gravity, Fuel and Belief.
Ashy graduated from the University of Louisiana in Lafayette, his home town, with a Bachelor of Arts degree in Public Relations.
PROMAX&BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.
For further information, please visit: http://www.promax.tv.
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