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Brand Networks Continues Rapid Growth

Expands in Facebook Ecosystem With Key Executive Hires and New Offices in Los Angeles and New York City (July 10, 2012)

BOSTON, MA -- (Marketwire) -- 07/10/12 -- Brand Networks Inc., the leading provider of social software and marketing services to global brands, today announced the hiring of two key executives to oversee expansion in Los Angeles and New York City. Entertainment and global operations veteran Paul Falzone will serve as the Chief Growth Officer, and former Facebook® Sales Director Sean Mahoney will add to the company's expansion in New York City as Vice President, Sales. Brand Networks' growth mirrors the recent $1B investment in other Facebook Preferred Marketing Developers (PMDs), and is supported by record revenues and an expanding roster of Fortune 500 clients.

"The recent volume of investment, M&A activity, and the rapid growth of Facebook PMD companies, including ours, is further evidence that all ships are rising on the Facebook tide," said Jamie Tedford, CEO of Brand Networks. "As one of only eight Facebook PMDs to have earned the Apps, Ads, and Pages Badges, we're gearing up for hyper growth. Our customers continue to validate our approach of bundling software and agency services to develop effective Facebook advertising and marketing campaigns."

Paul Falzone
Brand Networks will tap Falzone to better serve clients and partners from Hollywood to Silicon Valley, oversee global expansion plans and work with the CEO to prioritize resource investment in high growth areas. As the President of translation and localization leader SDI Media, Falzone grew the firm to over $100 million in revenue, with operations in 18 countries, and oversaw its sale to Elevation Partners.

Sean Mahoney
Mahoney will leverage his deep knowledge of Facebook Ads to accelerate sales of Brand Networks' Story AMP buying and optimization platform and Story Planning services. With new access to Facebook Premium Ad inventory and Sponsored Stories on mobile through the Ads API, the firm is poised to expand these offering to even more major brands and their advertising agencies.

About Brand Networks
Brand Networks is the leading provider of social software and marketing services to global brands and agencies. The company is part of an elite group of Facebook marketing providers that have earned three Facebook Preferred Marketing Developer (PMD) badges, for Apps, Page Management Tools and Ad Management Tools. Brand Networks provides marketers with a suite of solutions including Go LOCAL, Story AMP and Social PIX, to grow, manage, monitor and measure brand presence on the Facebook Platform. By combining innovative software, agency services, and comprehensive analytics into a holistic approach, the company delivers the most effective marketing solutions to the world's most liked brands. Brand Networks is headquartered in Boston with offices in Los Angeles, New York City and Rochester, NY. For more information, please visit

Facebook® is a registered trademark of Facebook, Inc.

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Jamie Tedford
Brand Networks
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