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Brand Development & Design Maven Jeff Boortz Launches Be The Creative Source

Company Blends Brand Marketing Expertise and Industry Relationships with Innovative Creative Solutions for Consumer Engagement (May 21, 2012)

ATLANTA, GEORGIA -- (Marketwire) -- 05/21/12 -- Award winning creative director, brand strategist and graphic designer Jeff Boortz has launched Be The Creative Source, an advertising, promotion, design, and interactive representation company. The move follows Boortz's more than two decades spent designing for and promoting the brands of Discovery Channel, MTV, ESPN, HBO, CBS, NBC, FOX and Comcast, among others.

Off to a running start, Boortz has already signed up three companies to his roster, including Denver-based creative production company Impossible, international creative network United Senses and digital creative boutique Neo-Pangea, which he will represent and work closely with in developing their client campaigns.

Boortz's new role far exceeds that of the traditional rep in taking a hands-on approach to guide his creative partners in building their respective businesses, while also enhancing their profiles and distinguishing them from the multitude of other players in the marketplace.

"Be's mission is to match the creative resource that will insure effective and innovative creative solutions to its client's communication problems, and yield long-term, 'go-to' relationships. My service allows the companies on my roster to leverage my expertise in strategic design-creative problem solving for big brands, if you will-while also helping them to build their business on the foundation of my longstanding relationships in this industry," explained Boortz. "I understand the needs of their clients, and I can focus on monitoring continually evolving industry 'best practices'. More importantly, I can introduce these creative shops to others with complementary skills, aligning them to create greater effect and efficiencies while broadening their client bases."

Boortz launches Be The Creative Source, which will be headquartered in Atlanta, after serving as creative director for RIOT Atlanta. Previously, he spent two years as Professor of Motion Media Design at Savannah College of Art and Design (SCAD), where he also held the post of Department Chair of Broadcast Design and Motion Graphics for a year.

Before his move to academia, Boortz was founder, President & CEO of Concrete Pictures, a content production company that provided full brand strategy and positioning, including logo development, on-air design, promotional and tune-in campaigns and interstitial content for such clients as CBS, Comcast, ESPN, Discovery, History Channel, Travel Channel and Versus. During his 20+ years in the industry, he also served as Chief Creative Officer at 3-Ring Circus and as Senior Creative Director at Pittard Sullivan Design. Boortz is the recipient of multiple international design awards, including two Emmys and "Best of Show" accolades from the Broadcast Designers Association.

About Be The Creative Source

The vision of founder Jeff Boortz, Be The Creative Source brings a new level of service to the field of creative representation, fulfilling Boortz's commitment to develop and expand the operations of innovative creative design firms around the globe. Be The Creative Source taps his more than 20 years of expertise and trusted industry relationships to mentor creative companies by helping them to forge new business relationships and evolve their creative problem solving skills and artistic talents. These companies are also aligned with like-minded operations that offer complementary skill sets, all with an eye toward expanding and growing their portfolios.

Media Contact:
Jeff Pryor/Priority PR
e.; p. 310-954-1375

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