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Boxing Champion Floyd Mayweather to Launch "Mayweather," a Luxury Print MYMAG Magazine

MYMAG, an Interactive Media Platform, Bridges Celebrities With Their Supporters (May 02, 2012)

NEW YORK, NY -- (Marketwire) -- 05/02/12 -- The undefeated, award-winning boxing champion, Floyd Mayweather, is giving unprecedented insight into his life with the launch of "Mayweather," a limited edition print magazine. The premium print edition of "Mayweather," created in collaboration with MYMAG (www.mymag.com), an interactive media platform that bridges celebrities and their supporters, is available now.

The "Mayweather" MYMAG is an oversized, glossy magazine, mixing Mayweather's favorite articles with content from the boxer himself. Featuring gold leaf lettering and numbered editions, "Mayweather" MYMAG reveals a picture of the boxer never seen before.

"With only 2,500 issues of Mayweather printed, it is destined to be a collector's item for true fans," said Magnus Greaves, founder and CEO of MYMAG.

To celebrate the launch of the "Mayweather" MYMAG magazine, Floyd Mayweather is inviting designers to submit their most creative pattern or color scheme for a shoe. Mayweather will wear a pair of shoes created by the winning designer. In addition, the winner will receive a signed pair of the winning shoes along with $3,000. The contest will also select one runner up and a "People's Choice" winner. Submissions are due by May 21 at www.mymag.com and winners will be announced on June 6, 2012.


Floyd Jay Mayweather, Jr. is an American professional boxer. He is a five-division world champion, where he has won seven world titles, as well as the lineal championship in three different weight classes. He is the two-time The Ring "Fighter of the Year" (1998 and 2007) and also won the Boxing Writers Association of America (BWAA) fighter of the Year in 2007.

Mayweather joins music mogul Sean "Diddy" combs, film director Brett Ratner and mind-body healing pioneer Deepak Chopra in launching his own signature MYMAG magazine. MYMAG is an innovative, engaging new media platform. It enables celebrities and other taste makers to establish a better, more personal connection with their fans, unencumbered by the subjective filters of traditional media. In creating their own magazine, tastemakers can share content from the publications that inspire them, while simultaneously endorsing specific brands.

Greaves adds, "MYMAG is a platform for celebrities, popular artists, athletes and more to communicate with their fans in an entirely new way. It gives them a tangible, more personal connection to the people who follow their lives and careers most closely."

Mayweather is sold exclusively through the MYMAG website, with the limited edition print version planned for shipment on May 1.

Founded by publishing-industry veterans Magnus Greaves and Phil Rugile, along with Creative director Warren Noronha, MYMAG melds the best aspects of print and online communication to create an innovative, engaging new media platform through which celebrities and their most ardent fans can connect.

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