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Boost ROI From Digital Advertising: Rocket Fuel VP to Speak at OMMA Global 2012

Rocket Fuel's VP of Products & Business Development Eshwar Belani to Speak on Panel About Optimal Frequency (March 20, 2012)

REDWOOD SHORES, CA -- (Marketwire) -- 03/20/12 -- Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today announced that Eshwar Belani, vice president of products and business development, will join a panel at OMMA Global to be held March 19-20, 2012 at the Marriott Marquis in San Francisco.

News Facts:

  • On a panel titled "What's The Frequency, Kenneth?" scheduled for 3:45pm on Tuesday, March 20, Belani will join digital executives from Clorox, Bizo, Brand.net, and PointRoll to discuss optimal cross-channel frequency for display advertising. The executives will discuss how brands can apply advanced modeling to more accurately measure, attribute, and streamline their online display efforts across channels -- and determine once and for all optimum frequency for maximum ROI.
  • As part of the panel, Belani will share case studies and proven best practices from Rocket Fuel's successful brand advertiser clients that utilize artificial-intelligence advertising solutions to optimize their display advertising campaigns across display, video, social, and mobile cross-channel campaigns.
  • Belani will share best practices marketers can use to identify the optimal frequency for digital campaigns; automatically optimize targeting and ad creative in real-time; and accurately measure attribution at scale across channels.

Resources:

About Rocket Fuel:
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding marketing results from awareness to sales. Over 400 of the world's leading brands trust Rocket Fuel to power their advertising programs across display, video, mobile, and social media. Led by online advertising veterans and rocket scientists from NASA, Yahoo!, DoubleClick, and IBM, Rocket Fuel is based in Redwood Shores, California, and has offices in eleven cities worldwide including New York, London, and Toronto.



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