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Boost Mobile Ignites New Era in Cell Phone Design

New phones feature flame keypad and compact vanity mirror (July 01, 2004)

Boost Mobile, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, is blazing a new trail in cell phone design with today's launch of the

Boost Mobile i285

Boost Mobile i285

handset by Motorola. Offered exclusively from Boost Mobile, the new phone is designed to meet the lifestyle needs of today's youth by featuring the first keyboard with a flame facade, and a discreet vanity mirror located inside the handset's back cover.

Boost is a brand that attracts street-savvy, irreverent youth who live large, yet aspire to the next level in their lives. These lifestyle elements are reflected in the design and custom features of the Boost Mobile i285 phone manufactured by Motorola. Created for active teens and twenty-something wireless users, the phone also draws youth appeal with pre-loaded and downloadable Java-enabled games; polyphonic and voice ring tones; voice activated dialing, wireless web access and text messaging.

"This is not your parent's mobile phone," said Neil Lindsay, senior director of product development, Boost Mobile. "Boost aims to complement youth wants and needs with fresh and innovative wireless products, and this phone includes a blend customized design details that reflect individual expression with convenience features that are uniquely suited to today's active young wireless users."

The Boost Mobile i285 phone by Motorola also includes Boost Walkie-Talkie (digital Push to Talk technology), which offers instantaneous nationwide communication at the touch of a button. By simply pressing the walkie-talkie button on the side of the phone, users can connect to anywhere from anywhere on Nextel's nationwide network, in less than one second, for distances of thousands of miles. The service is $1.50 per day for unlimited national usage, and the charge applies only when the service is used.

The Boost Mobile i285 phone by Motorola offers the following additional features:

Voice activated dialing and hands free speakerphone

Boost Mobile i285 vanity mirror

i285 vanity mirror

Voice notes conversation capture - captures memos or incoming phone conversations for future playback

Voice mail and VibraCall Alert

Alternate "sand-colored" keypad plate included in product packaging

Boost Wireless Web access, text messaging and AOL Instant Messenger services

600 contact phone book with assignable ring tones for different callers

GPS enabled

Up to 165 minutes talk time with high-performance battery

Up to 70 hours standby with high-performance battery

The Boost Mobile i285 by Motorola is available starting this month at; popular national retailers and convenience stores, such as Best Buy, Sam Goody, Target and Wal-Mart; and youth fashion retailers that focus on music, surf, skate and snow-related activities, for a suggested retail price of $149.99.

About Boost Mobile Products and Service
Boost Mobile currently offers six Boost-branded wireless phones. The majority of the Boost Mobile handsets feature integrated speakerphones, high-quality digital cellular calling, 600-entry phonebook, voicemail, wireless Web access, text messaging and Boost Walkie-Talkie (digital Push To Talk technology), all powered by Nextel. Most Boost Mobile phones include built in Java-enabled technology, enabling customers to use Boost LIVE, a virtual video game arcade available on the Boost Mobile Web site (, to browse and download over the air Java games, ringtones and wallpapers to personalize their handset to fit their unique style and vibe.

Pay-as-you-go pricing for Boost Mobile service offers a simple, flat rate of 25 cents per minute 24 hours a day, seven days a week (long distance calling and roaming included). Boost Mobile customers pay for minutes only as they need them through the purchase of Re-Boost Cards. There are no credit checks, hidden charges or monthly bills. Re-Boost Cards are available in $20, $30, and $50 denominations and may be purchased as needed at all authorized Boost Mobile retailers. Boost Mobile Pay-As-You-Go service is for sale in California, Nevada, the New York Tri-State Area, Philadelphia, Maryland/Virginia/Washington D.C, Florida, Texas, Midwest (Chicago, Milwaukee, Indiana) and Minneapolis, and includes roaming and long distance service anywhere on the all-digital Nextel National Network at no extra charge.

About Boost Mobile
Boost Mobile, an Irvine, California-based division of Nextel Communications (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that has gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost's authentic approach to youth marketing fuses action sports sports, music, fashion and entertainment to reach Generation Y in nine U.S. markets where Boost service is currently offered. Boost Mobile offers Boost-branded wireless phones, its signature Boost Walkie-Talkie (digital Push To Talk technology) and Re-Boost Pay-As-You-Go cards at retail locations where young consumers prefer to shop, including national retail and convenience stores, and merchants that focus on youth fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, Oakley and others. Experience Boost on the Web at

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Related Keywords:Boost Mobile, Cell Phone, flame keypad, vanity mirror, Boost Mobile i285, Motorola, Neil Lindsay, Boost Walkie-Talkie, AOL, GPS, Nextel, Java games, ringtones,


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