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Book Launch Party Celebrates 'Brand Rituals'(February 17, 2012)
CHICAGO, IL -- (Marketwire) -- 02/17/12 -- Hyper Marketing Inc.'s CEO Zain Raj played host to Chicago's illuminati last night (Feb. 16) at ZED451 to celebrate the launch of his book, Brand Rituals: How Successful Brands Bond with Customers for Life (Spyglass Publishing), available on Amazon.
In his book, Raj writes that building a brand is no longer about affecting consumer beliefs but about changing customer behavior, and he challenges long-standing marketing myths.
Building brand rituals involves four steps for marketers:
1. Offer a new value equation for your brand to get the initial transaction
2. Make digital the core channel for all brand communications
3. Build connections with relevant innovations in products, services and customer experiences
4. Create a bond that aligns with your target customer's core values
Raj became CEO in January 2012 of the newly formed Hyper Marketing Inc. Based in Chicago, HMI is the largest independent marketing-services network in North America with 1,300 employees in 24 offices in 19 cities.
A native of Mumbai, India, Raj has held executive-marketing positions at agencies including Euro RSCG, Wunderman, Grey, JWT, FCB and Bayer Bess Vanderwarker.
About Hyper Marketing Inc.
Hyper Marketing is the largest independent marketing-services network in North America. The newly formed company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most well-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.
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