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Blur Studio Dives into ?The Teen Choice Awards

Creates the show?s graphics package for sixth year in a row (August 26, 2004)

Blur Studio used a pool party as its theme in creating the graphics package for The 2004 Teen Choice Awards - the sixth straight year that it has supplied creative for the popular Fox television special. Taking the show in a new direction, the studios design team combined watercolor textures with sleek architectural style drawings resulting in an engaging, modern aesthetic that evokes the relaxed California lifestyle.

?We design everything from the signature surfboard award to every last keyable element and set monitor fill to completely brand the show, said Blur Studio creative director/designer Norn Kittiaksorn. ?Each year we build on that brand, taking a fresh, ground-breaking perspective on teenage trends. This year we embraced the idea of pulling the audience into illustrative, passionate watercolor paintings symbolizing the expression of teens individuality and originality.

The graphics package is an extensive toolkit including an elegant show open where a young woman swims over the show logo which cleverly ripples on the bottom of a glistening swimming pool. All of the graphic elements, which also include category headers, winner banners, bumpers and background plates, are based on single environment: an ultra-modern pool and patio attached to a contemporary home, all rendered in 3D. Watercolor textures flood the picture and fill the architecture and objects, giving them form and substance. The crux of the design and animation is in the contrast between the hard, sleek architectural lines of the drawings and the expressive, organic watercolors that bring them to life.

?The beauty of working with the same great clients for so many years on an ever-changing, every-growing show like this one, is that a certain level of trust is developed and with that comes comfort. Blur gets to experiment, spread our wings and have fun, said Blur Studio creative director Jennifer Miller.

Credits for Blur Studio go to Norn Kittiaksorn and Jennifer Miller, creative directors; Norn Kittiaksorn, senior designer, Jayson Whitmore, Adam Swaab, David Chartier, Emmett Dzieza, animators and Beth Elder, producer. The 2004 Teen Choice Awards were produced by Bob Bain Productions for Fox Television.

About Blur Studio
Blur Studio provides award-winning broadcast design, brand positioning and end-to-end production services for numerous show packages, main titles, promotional and identity campaigns, and branding campaigns. Recent credits include Intels Centrino Mobile Processor Branding Animations, Comedy Central presents The Commies and BarMitzvah Bash!, E! Entertainments E! News Live, ABCs Extreme Makeover, NBCs The Apprentice, TLCs For Better or For Worse, Fox Televisions Billboard Music Awards and Teen Choice Awards, and the current network campaign for Kids WB! Blur Studio is located at 589 Venice Blvd., Venice, CA 90291. For more information, call (310) 581-8848.


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Related Keywords:Blur Studio, Teen Choice Awards, Fox, Norn Kittiaksorn, Jennifer Miller, Jayson Whitmore, Adam Swaab, David Chartier, Emmett Dzieza, Beth Elder, Bob Bain Productions,


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