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Blur Studio Creates Graphics for Teen Choice Awards(October 11, 2001)
The project marks the third straight year that Blur Studio has produced the graphics for The Teen Choice Awards. The graphics helped to create a fresh look for The Teen Choice Awards, which, this year, were held in the Universal Amphitheatre in Universal City, California.
The inspiration sprang from 1960s era op-art centering on mind-bending patterns of black & white shapes. In this case, Blur Studio lead designer Norn Kittiaksorn applied patterns of black & white circles and squares to organic 3-dimensional forms and animated them so that they flow like ribbons of smooth liquid. The effect is stunning, according to Paul Flattery, who co-produced the show for Bob Bain Productions.
"We were wowed," Flattery said. "It was fresh and alive. It was something that-the first time you saw it-gave you a feeling in the pit of your stomach and you knew it was right. It was that good. It was brilliant."
As incongruous as it may sound, Blur designers combined the op-art elements with surfing iconography-a reference to the surfboards that serve as the show's awards. A surfboard appears in the show logo while other beach elements appear as animated 3D icons. Images of sunglasses, film reels and televisions are used to signify different segments of the awards show. These same icons were used in past years, only this time, they form out of the undulating op-art background like liquid metal.
"We have a lot of experience in working with the teen audience and have learned how to create visuals that grab their attention," said Blur Studio creative director Jennifer Miller. "We wanted to retain some of the elements that we had used in the past-the surfing elements as well as the guitar, camera and film reel-because they have become strongly identified with the show. But we wanted to use them in new ways. We really try push the creative envelope each year."
The graphics play an important role in distinguishing the personality of The Teen Choice Awards, according to Flattery. "The graphics were so good, we had our art director incorporate some of the elements into the set," he said. "On the night of the event, there was a vitality and spirit in the room that was really terrific, and I feel that the graphics added to it."
Blur Studio is slated to produce graphics for several other Bob Bain projects including The Billboard Music Awards and The Miss America Pageant. Bob Bain and Mike Burg are the executive producers of The Teen Choice Awards 2001, Paul Flattery and Michael Levitt, producers
About Blur Studio
Blur Studio provides 3D animation, visual effects and motion graphics design services for feature films, entertainment television, television advertising, interactive games, large format films and location-based entertainment. Principles Tim Miller and David Stinnett have assembled a talented crew and superior technology, creating an environment in which artists thrive. With a relentless dedication to creating quality imagery and superior 3D animation, the focus at Blur is on creativity.
Recent credits include the ride films Stan Lee's 7th Portal 3D Simulation Experience and Star Trek: World Tour, television promos for NBCi, Kids! WB and the SCI FI Channel; commercials for Hasbro, MySimon.com, Mattel Hot Wheels, Anderson Consulting and America Online; and the main title for the television series Robotica. The company's broadcast design division has created motion graphics for such clients as the U.S. Army Reserve, The Billboard Music Awards, The Teen Choice Awards and Universal Citywalk.
Blur Studio is located at 1130 Abbot Kinney Blvd., Venice, CA 90291. For more information, call (310) 581-8848.
Related Keywords:Teen Choice Awards 2001, Blur Studio, 3D, design, animation, surfboards
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