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BlueWater Technologies Provides Custom Audio Visual Technology to Beck's Superior Hybrids' New Research Building

BlueWater Designs, Engineers, and Implements State-of-the-Art AV Technology for 10,000 Square Foot Conference Room (June 19, 2012)

SOUTHFIELD, MI -- (Marketwire) -- 06/19/12 -- BlueWater Technologies, a national provider of Meeting & Event Technology, Digital Media Solutions, Audio Visual Integration, and Custom Fixtures & Displays, provides custom audio visual technology for Beck's Superior Hybrids' modern research building at its headquarters in Atlanta, Indiana.

Beck's Superior Hybrids is the largest independent, family-owned seed company in the United States, serving farmers in Indiana, Illinois, Ohio, Michigan and Kentucky. Known for providing farmers with the highest quality seed and performance, Beck's Superior Hybrids' continued growth required a new 30,500 square foot research building. Within the new facility, 10,000 square feet is allocated to a 400-person capacity conference room.

"BlueWater was tasked with designing, engineering and implementing the right infrastructure to meet Beck's Superior Hybrids' specific requirements," said BlueWater Technologies' Director of Sales Mack Truax. "The number one objective was to ensure all 400 people could easily view presentations and clearly hear the speaker from anywhere in the room, which required the latest in AV technology to accommodate a space of this size."

Designing a high-tech conference room, BlueWater used the latest in backend and frontend AV technology. BlueWater implemented a Crestron DigitalMedia backbone to easily transport and switch digital audio and video signals between all the devices from a single touchscreen controller. This will operate multiple projectors, audio control and processing, and various media sources including PCs, Blu-ray players, etc. BlueWater designed this particular infrastructure because it can easily update the solution with new technology as it advances.

"We chose BlueWater for this project due to the custom nature of the AV technology we wanted and the company's expertise," said Beck's Superior Hybrids' Network Systems Engineer Brad Fruth. "It was an added benefit that BlueWater provided a complete package from engineering, design, installation, structured cabling, and more. I liked not having to manage multiple vendors for this initiative."

To make a bigger impact during presentations, BlueWater installed an annotation screen within the lectern. Presenters can annotate on any input in the system, including a PC, laptop, blu-ray player, etc., which is displayed on the three, 17-foot projection screens throughout the room. BlueWater took Beck's Superior Hybrids' ideas and brought them to life to enhance communication for employees, sales teams, suppliers, and customers.

"We make sure we understand our clients' needs before we begin any project, and we attribute this approach to our high rate of repeat customers like Beck's Superior Hybrids," said Truax. "We look forward to many more years working together."

About BlueWater Technologies
Driven by technology, BlueWater Technologies has more than 25 years of experience of helping its clients connect with millions of customers and employees every day with its innovative technology solutions. Initially established as a custom AV rental and staging house, BlueWater evolved into a national provider of Meeting & Event Technology Digital Media, Audio Visual Integration, and Custom Displays and Fixtures. BlueWater specializes in the design, engineering and implementation of custom technology solutions for live events, video conferencing, experiential marketing, interactive displays, lead generation capabilities, and more that exceeds its clients' expectations. BlueWater is a General Service Administration (GSA) contract holder and a member of the Women's Business Enterprise National Council (WBENC). Learn more about BlueWater at

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