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BlueRush Announces Grant of Incentive Stock Options

(May 11, 2012)

TORONTO, ONTARIO -- (Marketwire) -- 05/11/12 -- BlueRush Media Group Corp. ("BlueRush") (TSX VENTURE:BTV) announced today that its board of directors has approved the grant of 2,050,000 stock options to various officers, directors, employees and consultants of BlueRush at an exercise price of $0.15 per common share expiring on May 10, 2022.

BlueRush currently has 32,318,000 issued and outstanding common shares and accordingly can grant up to 3,231,800 stock options pursuant to its stock option plan. In addition to the grant announced today, BlueRush currently has 3,230,000 stock options outstanding.

About BlueRush Media Group Corp.

BlueRush, through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading edge technology with award winning creative television production. BlueRush creates innovative rich media solutions for distribution across all new emerging medias: Internet, Web TV, iPods, Mobile Phones, Digital Signs and Instore Kiosks. With expertise in programming, production, and marketing, BlueRush provides its clients with digital video solutions which extend some of the most recognizable brands into this emerging digital and Internet age. BlueRush Media Group Corp. is a publicly listed company on the TSX Venture Exchange trading under the symbol "BTV". For more information please visit

The information in this news release includes certain information and statements about management's view of future events, expectations, plans and prospects that constitute forward looking statements. These statements are based upon assumptions that are subject to significant risks and uncertainties. Because of these risks and uncertainties and as a result of a variety of factors, the actual results, expectations, achievements or performance may differ materially from those anticipated and indicated by these forward looking statements. Although BlueRush believes that the expectations reflected in forward looking statements are reasonable, it can give no assurances that the expectations of any forward looking statements will prove to be correct. Except as required by law, BlueRush disclaims any intention and assumes no obligation to update or revise any forward looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward looking statements or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

BlueRush Media Group Corp.
Laurence Lubin
President and Chief Executive Officer
(905) 882-4422

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