|Page (1) of 1 - 04/17/08||email article||print page|
Blue Room Refreshes History?Ę Brand(April 17, 2008)
Of Historys six-month collaboration with the Blue Room creative team History Senior Vice President of Marketing Chris Moseley explained, In the very preliminary rounds Blue Room clearly understood how to maintain the equity of our logo and the gold H that has been such a key part of our heritage. They kept the work fresh and contemporary while respecting our equity.
History VP of On-Air Promotions Timothy Nolan added, Not only did the graphics and design team at Blue Room refresh Historys identity, their design work extended across our entire portfolio of History brands. Overall they have created an outstanding new package.
In creating a refreshed visual identity for History it was important for us to embrace the strengths of their logo "the bold H. While maintaining its integrity, new design elements became a strong addition to the logomark, connecting past to present while evoking forward motion, stated Blue Rooms Creative Director Brian Aumueller.
The refreshed History logo has an intrinsic sense of leadership, energy and motion, and is designed to create a more personal connection with viewers, added Blue Room CEO/Executive Producer Chris Gargani.
The Blue Room design team, led by Creative Director Brian Aumueller and CEO/Executive Producer Chris Gargani included Senior Designer Steve Harper; Designers/Animators/3D Animators Chieh Yen, Jorge Peschiera and Yoshiyuki Nakahashi; and Freelance Animators Anthony Serraino and Leah Esperance.
Blue Room utilized Mac Pro workstations, with eight core Intel processors, running Adobe After Effects CS3, Illustrator CS3 and Photoshop CS3 as well as Alias Maya for 3D in the execution of this project.
Representing History were SVP of Marketing Chris Moseley and VP of On-Air Promotions Timothy Nolan.
About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients like History, NFL, RCN, Here TV, Versus, and Fuse, among others.
The strong partnership Blue Room has formed with its diverse client base is largely due to the comprehensive services the company provides. From concept development to final delivery, all of the resources one could need
can be found in house. That includes: animation, visual effects, live action production, script writing, editorial, and an in-depth understanding of branding strategies.
Blue Room is headquartered at 147 West 24th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Chris Gargani at firstname.lastname@example.org or by phone at (212) 243-5141. Visit the Blue Room website at www.blueroomnyc.com
Airdate: National rollout 2/15/08
Title: History Refresh
Graphic elements: Blue Room invigorated the channels brand identity, and program and promotion packages, refreshing the tone, manner, execution and personality of the network while retaining equity in its core brand values. Refreshed logos and station IDs were created for all five History channels (History, History HD, History en espa√Īol, History International and Military History). Logos were also designed for History Education, History Mobile, History magazine, History VOD and HDVOD, History Special Presentation and Save our History. For the networks on-air graphics package Blue Room translated the language of the new logo creating a logo bug, promotional bugs, web throws and a countdown bug. The History promotion package includes four new endpage layouts, an animated logo button, tune in bar and transitions, line-up spots and affiliate and sponsor endpages. In addition, Blue Room designed and created lower third identifiers, as well as credit beds and ad sales sponsor billboards for Historys in-show program effects.
Description: In creating a refreshed visual identity for History it was important for Blue Room to play off of the heritage of the logo, opposed to a complete rethinking. These new design elements became a strong addition to the logomark, connecting past to present while evoking forward motion
Production Company: Blue Room
City/State: New York, NY
Creative Director: Brian Aumueller
CEO/Executive Producer: Chris Gargani
Senior Designer: Steve Harper
Designers/Animators/3D Animator: Chieh Yen, Jorge Peschiera, Yoshiyuki Nakahashi
Freelance Animators: Anthony Serraino and Leah Esperance
Mac Pro workstations, with eight core Intel processors, running Adobe After Effects CS3, Illustrator CS3 and Photoshop CS3 as well as Alias Maya for 3D
City/State: NY, NY
SVP of Marketing: Chris Moseley
VP of ON-Air Promotions: Tim Nolan
Related Keywords:Blue Room, History‚?Ę