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Blue Nile Launches the 'Ring It. Sing It.' Contest

(November 02, 2010)


One Lucky Couple Will Get Engaged at NASDAQ on Cyber Monday With Live Performances From Josh Jenkins, Lead Singer of Green River Ordinance, and Singer/Actress Katharine McPhee



















Blue Nile's "Ring It. Sing It." Contest Logo





Eleven Couples Will Receive Personalized Love Songs by Green River Ordinance Via Live Webcam Performances



SEATTLE, Nov. 2, 2010 (GLOBE NEWSWIRE) -- Have you ever dreamed of the ultimate engagement? Have you ever wanted a rock band to write a song about your love story? This holiday season, your dream might come true.


Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, today announced the launch of "Ring It. Sing It." -- an online contest that gives one lucky couple the chance to experience the ultimate engagement with a live proposal at NASDAQ, while serenaded by Josh Jenkins of Green River Ordinance and singer/actress Katharine McPhee. Eleven additional couples will receive a one-of-a-kind song about their love written and performed by pop-rock band Green River Ordinance and a beautiful Infinity Love Knot Pendant from Blue Nile.




"We are thrilled to be partnering with these talented musicians to create a unique, interactive program this holiday season," said Diane Irvine, Chief Executive Officer, Blue Nile. "From a live, dream proposal in New York to a chance to have a custom song written and performed about their personal love story, we are helping consumers celebrate the holidays in the ways that matters most -- by bringing them even closer to the ones they love."



"Ring It."



The first part of the contest "Ring It." launches today and will culminate on Cyber Monday (Monday, Nov. 29) with a NASDAQ first -- a live proposal. Blue Nile, who is ringing the Opening Bell to kickoff the online holiday shopping season, will provide the couple with an all-expenses-paid trip to New York and the groom-to-be with a custom diamond ring for the proposal. Green River Ordinance lead singer Josh Jenkins will serenade the couple in a live, acoustic performance of the band's hit song "Endlessly," and Katharine McPhee will perform "It's Not Christmas Without You" from her recently launched holiday album, Christmas is the Time… To Say I Love You. The proposal will take place during the 9:30 a.m. ET Opening Bell ceremony at NASDAQ and will be broadcast live in Times Square.



"I'm so excited to be able to share my holiday music with the winning couple at this wonderful time in their relationship," said singer and actress Katharine McPhee. "There is nothing more romantic than the moment you get engaged, and 'It's Not Christmas Without You' will be the perfect song to ring in the occasion."



"Sing It."



Winners of the weekly contest "Sing It." will have their love story put to music. Green River Ordinance, who has toured with acts like David Cook, Train and the Goo Goo Dolls, will serenade the couple with a personalized song performed and recorded using ooVoo, a high-quality video communication service, to share with friends, family and the world via social media.



"Couples traditionally pick love songs that have special meaning to their relationship but very few get to have the chance to have a song that incorporates actual elements of their personal story," said Josh Jenkins, lead singer of Green River Ordinance. "There's power in those details that they will never forget, and we're excited to be able to create lasting, loving memories for 11 couples this holiday season."



ooVoo will provide the winning couples a recording of the serenade using the highest quality video and audio technology allowing them to cherish this momentous occasion as a keepsake. Also, ooVoo will be delivering the winning couples ooVoo starter kits, with a webcam, headset and easy steps to download ooVoo. 



To learn more about the "Ring It. Sing It." contest and to register, visit http://www.facebook.com/BlueNile. The "Ring It. Sing It." contest is open to all U.S. residents ages 18 and older. "Ring It." entries will be accepted Nov. 2-15, 2010. Submissions for "Sing It." will be accepted beginning Nov. 2, 2010 and must be received by Sunday of each competition week.



The winner of "Ring It." will be selected by a distinguished panel of judges including Katharine McPhee, Josh Jenkins from Green River Ordinance, Sharon Feder Hirsch from Mashable, Abby Larson from Style Me Pretty and representatives from Blue Nile. All "Ring It." entries will be confidential unless made public by the contestant. Weekly "Sing It." winners will be selected by a combination of public voting and panel judging.



"Ring It." contest hopefuls can begin scouting for their dream ring with the Blue Nile App for the iPhone, iPad, and iPod Touch. The App's "Dream Box" feature allows consumers to browse thousands of one-of-a-kind rings created by Blue Nile. Additional features include a comparison shopping tool and a diamond education guide. The Blue Nile App is available for free at www.itunes.com/appstore/.



To learn more about Blue Nile, follow us on Facebook (http://www.facebook.com/BlueNile) and Twitter (http://www.twitter.com/BlueNileDiamond), or visit our website (http://www.bluenile.com).



About Blue Nile, Inc.



Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the NASDAQ Stock Market LLC under the symbol NILE. 



About Green River Ordinance



Green River Ordinance is a pop/rock band hailing from Fort Worth, TX. In 2009 and 2010, GRO saw tastes of much sought after success: two Top 40 radio singles, songs on over 20 TV shows, two music videos on MTV and VH1, US tours with American Idol winners David Cook & Kris Allen, Goo Goo Dolls, Collective Soul, Train, Lifehouse, and many others. GRO has three albums currently available nationwide at all digital retailers. Green River Ordinance can be found online at www.greenriverordinance.com and www.facebook.com/gromusic. GRO's "Grab Your Dancing Shoes" Fall tour is coming to a city near you, visit www.tinyurl.com/GROTour for details. 



About Katharine McPhee



With her holiday album, Christmas is the Time… To Say I Love You,now in stores, Katharine McPhee is a success in both the music and movie industries. McPhee's career launched with her renowned run on "American Idol" in 2006. She has already enjoyed success with Christmas releases from her 2007 single "O Come All Ye Faithful" to 2009's "I'll Be Home For Christmas." She has also become a fixture on television around holiday time, from a Christmas in Washington special performing for the First Family to a My Christmas concert starring Andrea Bocelli.



About ooVoo



ooVoo provides high quality video communication services to anyone with a PC or Mac, broadband connection and a web camera.  ooVoo's technology enables businesses and consumers to experience high-quality, real-time video calls with up to six users anytime and anywhere in the world.  Product features include high-resolution video calling, video conversation recording, phone calling to PSTN landlines and mobile lines, desktop sharing, video messaging, instant message chat and file sharing.  Download ooVoo atwww.ooVoo.com.



About Style Me Pretty



Launched in February of 2007, Style Me Pretty has become a premier resource in the wedding industry, with nods in nearly every major bridal magazine. As a style savvy wedding resource devoted to the modern bride, Style Me Pretty covers topics ranging from gorgeous weddings to up-and-coming vendors and seasoned pros in the invitation, floral, fashion and photography industries. The blog features only the most chic and style centric wedding related content, continually discovering new and brilliantly talented vendors, brides with an eye for all things gorgeous, and the personal loves of editor, Abby Larson.



About Mashable



Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 30 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Mashable's audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users -- an increasingly influential demographic.



The "Ring It. Sing It." logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8254


CONTACT: Blue Nile, Inc.
Media Contact
John Baird
206.336.6805
johnb@bluenile.com

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