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BlogHer, Inc. Names New Editor-at-Large: Kathryn Finney, aka The Budget Fashionista(R)Finney to Anchor BlogHer Publishing Network Style Vertical, Bring Expanded Style, Fashion and Beauty Offerings to BlogHer.com, and Develop Projects to Create Opportunities for Women of Color Across Media (January 18, 2012)
NEW YORK, NY -- (Marketwire) -- 01/18/12 -- BlogHer, Inc., the premium cross-platform media network and publisher for women, has announced Kathryn Finney as a new editor-at-large for BlogHer.com. Finney's blog The Budget Fashionista, which will join the BlogHer Publishing Network, launched the "budget fashion" movement and is now a top fashion site with more than 10 million unique visitors a year. Finney also joined Maria Shriver and Elizabeth Warren on AOL's list of the Top Ten Women in Money in 2010, and was recently named to Black Enterprise's 40 Under 40 list.
Finney's new role represents an upscaling of BlogHer's style, fashion and beauty presence in response to community and client demand. In addition, Finney will work with BlogHer to advance the businesses of bloggers in the BlogHer Network, and to create opportunities for women of color at the intersection of technology and social media.
"We're excited to have Kathryn Finney join the BlogHer team," said Elisa Camahort Page, Co-Founder and COO, BlogHer, Inc. "She is a long-time member of our community and an incredible entrepreneurial role model. Kathryn has long been a mentor within the community of fashion bloggers, and an established influence on how women shop with style, no matter the economic outlook."
"In this role, my focus will be to strategize expansion of the style, fashion and beauty community with BlogHer, while serving as a resource for women who want to evolve their blog into a media brand," says Kathryn Finney. "I'm passionate about building a strong community of women. I want to help women find their community, enhance their voice, and guide them to build their brand in a sustainable way, while being true to themselves."
Finney has been profiled in The New York Times, InStyle, O Magazine, People Style Watch, Wall Street Journal, Essence Magazine, Redbook Magazine, Sister 2 Sister, and over 600 other print publications. She's also a frequent style contributor to television shows such as NBC's Today Show, CNN Headline News, E! News, ABC's Good Morning America, and has served as a spokesperson for top brands including Febreze, PayPal, Right Fit, Marshalls/TJ Maxx and Sears.
Reaching 37 million women each month (Nielsen Site Census, December 2011), BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women social media leaders. BlogHer developed and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to engage in authentic and persuasive dialog with them. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice and recommendations to and from 3,000 premium blogs, delivers uniquely insightful research on women in social media across interest areas, hosts the world's largest conferences for women in social media and curates a daily news service, BlogHer.com. BlogHer's investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.
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