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Blockbuster(R) Kicks Off Holiday Season With Nationwide Open House Nov. 19-20, Featuring 'Call of Duty: Modern Warfare 3' In-Store Tournament

Weekend Event Showcases Company's New and Improved Products and Services at Stores Nationwide (November 16, 2011)

MCKINNEY, TX -- (Marketwire) -- 11/16/11 -- Blockbuster L.L.C. is kicking off the holiday season with lower prices, more convenience and greater value than ever before through its Blockbuster Open House Weekend on Nov. 19-20.

Blockbuster Open House weekend activities include "Call of Duty: Modern Warfare 3" tournaments on Saturday, Nov. 19 and special Kids Day activities on Sunday, Nov. 20. Throughout the entire weekend, participating Blockbuster stores will celebrate the occasion with movie trivia contests, free giveaways, store tours, games, prizes and rental specials such as 49 cent movie rentals all weekend long for movies priced at $1.99 and less as well as 99 cent games.

"With the enormous popularity of 'Call of Duty: Modern Warfare 3,' it's fitting to hold a free-to-join, head-to-head tournament for prizes for the best players in our Blockbuster neighborhoods nationwide," said Chief Marketing Officer Kevin Lewis. "We're pleased to open the doors to our millions of customers Nov. 19-20 to let them experience the improved entertainment options at Blockbuster. We have movies, games, electronics, snacks and more -- all under one roof and all at great prices. And our improved Blockbuster Total Access by-mail package, which provides benefits Netflix doesn't offer, such as the availability of many new releases 28 days before Netflix, unlimited in-store exchanges, games for XBOX360®, Playstation3® and Nintendo Wii™, and no additional charge for Blu-ray™ movies, all add up to greater entertainment value than ever before," Lewis said.

Other Open House specials include the following:


  • Blockbuster is introducing the Blockbuster Combo Pass, providing unlimited in-store rentals and DVDs and one by-mail rental per month for only $14.99 per month, which is now available to first time subscribers during the Open House for only $7.49 for the first month. Visit http://www.blockbuster.com/stores for details.

  • Consumers can purchase a Blu-ray player in store for just $49.99 (while supplies last) when they sign up for a 1-year subscription to Blockbuster Combo Pass (unlimited in-store rentals) or Blockbuster Total Access (unlimited rentals through the mail).

  • For those who want to give the gift of entertainment this holiday season, Blockbuster is featuring a unique "Build Your Own Box Set" of three previously viewed movies or games for $19.99 or five for $29.99. These titles, including Blu-ray, are normally priced at up to $14.99 each. Additionally, selected new movies normally priced at up to $12.99 can be purchased three for $24.99 or five for just $39.99 -- a great holiday value.

  • For consumers interested in expanding their entertainment options, the Blockbuster Movie Pass provides the ultimate solution for entertainment on demand. Consumers will have the opportunity at participating stores to learn about Blockbuster Movie Pass on DISH Network and to enter to win a FREE year of DISH satellite TV service, which includes access to Blockbuster Movie Pass. (No purchase necessary. Void where prohibited.) During this weekend, more than 500 stores will have a DISH sales representative on-site to answer questions, provide additional details and sign up customers for DISH service with the Blockbuster Movie Pass.

Blockbuster President Michael Kelly says the company's Open House weekend is a unique way to celebrate Blockbuster's recent transformation from movie renter to full-service entertainment provider.

"Our Open House weekend is just one of the many ways we are striving to provide consumers with a full-service entertainment experience," Kelly said. "With more than 100 million people living near a Blockbuster store, we can provide consumers with immediate convenience and an unparalleled atmosphere for fun and entertainment. We were quick to respond to the cries of disgruntled Netflix customers who were stunned by Netflix 60 percent rate hikes.

"Blockbuster's Total Access is 'Netflix without the wait," Kelly added. "The combination of DVDs by mail and unlimited in-store exchanges means more entertainment value for your dollar -- and in these challenging economic times, that means a lot to consumers."

To find out more about Blockbuster Open House Weekend, including participating stores near you, visit www.blockbuster.com/openhouse. All prices subject to change, additional restrictions apply. Visit a participating store for details.

Follow Blockbuster on Twitter (twitter.com/blockbuster) and Facebook (facebook.com/blockbuster) for new exciting deals or visit www.blockbuster.com/helloblockbuster.

About Blockbuster
Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leading global provider of movie and game rentals and is synonymous with family entertainment. The company provides customers with convenient access to media entertainment anywhere, any way -- whether in-store, by-mail, or digitally to homes and mobile devices. With a highly recognized brand and a library of more than 100,000 movies, TV shows and game titles, Blockbuster's multichannel presence serves millions of customers around the world annually. Visit www.blockbuster.com.

Media Contact:
Kelsey Smith
(972) 683-3854
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