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Blizzard Goes with DivXNetworks MPEG-4 Video Compression for Trailers

Company licenses patent-pending codec By Denise Harrison
Blizzard has licensed DivXNetworks DivX video codec to use for encoding and distributing their cinematic trailers. Blizzard previously used QuickTime for its trailers, and will use DivX for the Warcraft III: Reign of Chaos, World of Warcraft and Diablo II: Lord of Destruction. The trailers are webcast from their site at as well as various national and international mirror sites.

The QuickTime trailers are still available for Mac users, said the company.

Blizzard, which creates trailers in-house, is the first publicly announced commercial licensee of the DivX technology.

"We are continually striving to improve the quality of our computer-generated cinematic trailers as well as reduce the download time for gamers," stated Mike Morhaime, Blizzard Entertainment president and co-founder. "Incorporating the cutting-edge DivX technology into our trailers provides us with an opportunity to offer players a high-speed delivery method that also maintains our high-quality standards."

DivX is a video codec (compressor/decompressor) based on the international MPEG-4 standard. By providing DVD-quality video at a fraction of the file size, DivX technology enables the distribution of high-quality video content over Internet Protocol (IP) networks, says the company

The most recent version of the DivX technology, DivX 4.11, is newly optimized for high-definition decoding. For more information on licensing DivX technology for commercial applications, e-mail or visit

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Related Keywords:Blizzard Entertainment, DivX, game

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