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Blizzard Goes with DivXNetworks MPEG-4 Video Compression for TrailersCompany licenses patent-pending codec
The QuickTime trailers are still available for Mac users, said the company.
Blizzard, which creates trailers in-house, is the first publicly announced commercial licensee of the DivX technology.
"We are continually striving to improve the quality of our computer-generated cinematic trailers as well as reduce the download time for gamers," stated Mike Morhaime, Blizzard Entertainment president and co-founder. "Incorporating the cutting-edge DivX technology into our trailers provides us with an opportunity to offer players a high-speed delivery method that also maintains our high-quality standards."
DivX is a video codec (compressor/decompressor) based on the international MPEG-4 standard. By providing DVD-quality video at a fraction of the file size, DivX technology enables the distribution of high-quality video content over Internet Protocol (IP) networks, says the company
The most recent version of the DivX technology, DivX 4.11, is newly optimized for high-definition decoding. For more information on licensing DivX technology for commercial applications, e-mail [email protected] or visit www.divxnetworks.com.
Related Keywords:Blizzard Entertainment, DivX, game
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