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Blink Digital Encodes MTV Series for iTunes?Laguna Beach,? ?Jackass? Part of a Package of Series Readied for Download (October 16, 2006)
Consumers can purchase individual episodes of the series on iTunes for as little as $1.99. Complete seasons are priced as low as $12.99.
Blink Digital encoded each show as 15mbps MPEG-2 files with uncompressed audio. Apple performed the final transcode into protected MPEG-4 files. Blinks design team also created graphic icons that identify the series on the iTunes Music Store.
The package comprised a dozen series and more than 250 individual episodes. ?MTV Networks needed a supplier who could handle the high volume, meet their deadlines and adhered to their strict, uncompromising standards for quality, said Blink Digital Managing Director Michael Ory. ?Encoding for digital downloading is a natural extension of the work we do in DVDs. The technical requirements are very similar and the work fits neatly into our existing pipeline.
Ory added that Blink Digital has a long established relationship with MTV Networks. He noted that Blink has provided authoring and design services for many MTV DVD releases, including DVDs for some of the same shows included in the iTunes package. Recent projects include full seasons of
Blink Digital has offices in
Related Keywords:Blink Digital, MTV, iTunes, MTV Networks, Laguna Beach, Punkd, Jackass