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Blackmagic Design Cuts $1,000 Off DeckLink HD

Special June Pricing Offers 10-bit HD Video Card for US $995. (June 03, 2004)

Blackmagic Design today announced a $1,000 U.S. price break on its DeckLink HD uncompressed 10 bit HDTV and NTSC/PAL video card. Normally sold at US $1,995 per card, this special pricing of US $995 will be offered from June 1st to June 30th, 2004.

?Blackmagic Design has always aimed to be very cost-conscious and sensitive to the needs of our customers, said Grant Petty, CEO, Blackmagic. ?While regularly set at a competitive price, this special offer of the DeckLink HD is aimed at continuing to tear down the artificial barriers that high-priced technology has placed in front of content creators. Great work should not be based on how much technology can be afforded, but on the creativity of individuals, and Blackmagic will continue to offer the best product on the market at price levels that anyone can afford.

Helping open the HD market for customers working in SDI formats but still needing to begin developing HD projects, the DeckLink HD has set the industry standard for price and performance in uncompressed video cards since its introduction in September of 2003. A fully digital uncompressed 10-bit HDTV and NTSC/PAL video card switching between standard definition and high definition video with ease, the DeckLink HD is designed to connect desktop computers to any SDI based broadcast digital deck, in either standard definition or high definition video.

HDTV formats support include 1080i/50, 1080i/29.97, 1080i/30 interlaced, 1080p/23.976, 1080p/24 progressive. Also supported is 720p formats, and other formats can be added because DeckLink HD firmware can be updated when new software updates are released on the Blackmagic Design web site. This allows DeckLink HD to keep compatibility with any changes in the HDTV standards over time.

About Blackmagic Design
Blackmagic Design ( manufactures the world's highest quality video cards for the post production and television broadcast industries. The DeckLink family of leading quality video cards has changed the industry and made HDTV more affordable for everyone.

Blackmagic Design has quickly moved to an industry leading position with the first uncompressed 10 bit QuickTime video card for Mac OS X, the first uncompressed real time effects on Mac OS X, the first 10 bit uncompressed video card to also offer compressed video modes, the first film Cinema Tools compatible film editing solution, the first full resolution HDTV real time effects, and the first film quality uncompressed 10 bit HDTV QuickTime card.

Blackmagic Design is the only company founded by leading editors and engineering people from the post production industry. This industry knowledge and experience from our Singapore post production operations is constantly fed back into our products allowing us to introduce the most amazing creative tools for the industry.

Blackmagic Design has sales offices in Las Vegas, USA, Amsterdam, The Netherlands, and in Singapore. Blackmagic Design's headquarters, manufacturing, and development facility is located in the post production district of South Melbourne, Victoria, Australia.


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