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Blackhawk Network Launches Gift Card Mall in Guitar Center Locations Nationwide

Guitar Center Now Offering Gift Cards From Leading Brands, Including iTunes, Applebee's, Lowe's, Olive Garden and JCPenney, Among Others (December 22, 2011)

PLEASANTON, CA -- (Marketwire) -- 12/22/11 -- Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced its award-winning Gift Card Mall™ is available in over 200 Guitar Center stores nationally.

Gift Card Mall reaches more than 165 million consumers weekly offering a wide variety of prepaid cards from some of the best brands in the world, including popular entertainment, fashion, dining and digital content prepaid cards. A wide selection of gift cards, including iTunes, Applebee's, Lowe's, Olive Garden and JCPenney will be available in Guitar Center locations.

"This partnership with Guitar Center is very exciting for us," said Talbott Roche, President, Blackhawk Network. "It allows us to reach a new segment of consumers with our innovative products that offer convenience and choice."

In addition, Guitar Center branded gift cards will be available throughout Blackhawk Network's Gift Card Mall network nationwide, beginning March 2012.

"Our customers are passionate about the brands they purchase and show incredible loyalty," said Wes Muddle, Vice President, Finance, Guitar Center Brand. "By offering them all the brands they want and love in one convenient location, we are improving our customers' shopping experience with us."

About Blackhawk Network

Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through a network of leading grocery stores, big box, convenience, pharmacy, and specialty stores and is available through Internet retailers including Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Mexico and the United Kingdom. For more information about Blackhawk Network visit and

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About Guitar Center

Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates 223 Guitar Center stores across the United States. In addition, the Music & Arts division of our retail store subsidiary operates 100 stores specializing in band and orchestra instruments for sale and rental, serving teachers, band directors, college professors and students. We also are the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalogs and owned or operated websites.


Christina Witz
MWW Group for Blackhawk Network
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