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Bitzio, Inc. Expands Executive Team Amid Record Year of Growth

(January 12, 2012)

SAN DIEGO, CALIFORNIA -- (Marketwire) -- 01/12/12 -- Bitzio, Inc. ("Bitzio" or "the Company") (OTCBB:BTZO) today announced it has added two new executive team members. Peter Parks has been named Chief Marketing Officer and John Swartz joins the Company as Chief Technology Officer. Along with CEO Gordon McDougall, COO Bruce Weatherell, CFO Robert Garnett, and Amish Shah who was recently promoted to Chief Product Officer - these professionals comprise an unparalleled leadership team who are pioneers in the mobile apps industry with deep expertise in building companies.

Peter Parks, Bitzio's new CMO, was formerly CEO of Advanced Marketing Wealth Solutions and is considered a global expert in affiliate marketing. Parks achieved "Super Affiliate" status while training under Frank Kern, widely considered to be one of the world's foremost Internet marketing experts. Parks has over 10 years of online marketing experience, is the author of "Affiliate Punisher", and is a highly sought-after speaker at mobile applications and social media conferences worldwide.

John Swartz, Bitzio's new CTO, has worked with companies such as Novell, Microsoft and Cisco. With a master's degree in nuclear physics, Swartz founded his first technology company in 1998 and successfully sold it in 2004. Since 2008 he has been operating multiple iOS and Android app development companies and has published over 800 apps, which, cumulatively, have had over 100 million downloads and receive an average of 1,000,000 impressions each day. He and his team continue to build tools to optimize the reach of his apps and he'll be bringing those incredible tools to the Bitzio platform as another strategic weapon for developers that Bitzio works with.

Amish Shah, Bitzio's now CPO, is recognized worldwide as a thought leader and visionary in the affiliate marketing and mobile apps industry. Shah has over 10 years of experience in marketing and advertising. He was the cofounder and former CEO of DigiSpace Solutions, an online marketing and advertising company that Bitzio acquired. DigiSpace Solutions generated close to $1 million in revenue its first year in business and was honored for two years running in the prestigious Inc. 500 list of fastest growing companies as they saw their revenue grow to over $5M in their second year of business. In the 4 years prior he ran campaigns in over 100 markets, drove 105,000,000,000 (105 Billion) impressions and yielded over $100M in revenue for advertisers.

Bitzio has a three-stage strategy to become the leading company with the broadest scope in the mobile applications industry. The first stage is a series of educational programs that enable the Company to find, foster, partner with and, when appropriate, acquire developers. The second part of its strategy is the Bitzio platform (a suite of tools, processes and methodologies) that enables the developer to develop, deploy and optimize their apps. The third part of its business strategy allows developers to launch and cross-market their apps to the Bitzio community to increase marketing conversion and maximize revenues. Bitzio refers to these proprietary tools and methodologies as "strategic weapons for app developers', and continues to build and monetize on its own apps within the rapidly growing Bitzio user community.

"We took a global approach to building our executive team, seeking out the finest members to bring the kind of bench strength we need to achieve explosive growth," said Gordon McDougall, CEO of Bitzio. "We couldn't be more thrilled with the addition of Peter and John, as they bring tremendous value and extraordinary skill sets to our world class team of industry experts like Amish."

About Bitzio, Inc.

Bitzio, Inc. is focused on smartphone applications, social media and marketing optimization. We work directly with developers of mobile applications to dramatically improve their marketing reach, sales conversion, revenue and bottom line profits. We envision a mobile community where mobile applications enable people to connect in new and meaningful ways, and where Bitzio is a key driving force enabling these connections. For more information on the company, visit us at To learn more about Bitzio, watch the video.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to earnings expectations for the 4th quarter and the full fiscal year; The terms and phrases "commitment", "guidance", "expects", "would", "will", "continuing", "drive", "believes", "indicate", "look forward", "grow", "outlook", "forecasts", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio's expectations regarding its business, strategy and prospects, and Bitzio's confidence in the cash flow generation of its business. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio's reliance on key personnel; Bitzio's ability to maintain and enhance its brand; and difficulties in forecasting Bitzio's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio's periodic filings with the U.S. Securities and Exchange Commission. (copies of which filings may be obtained at or These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Capital Group Communications, Inc.
Mark Bernhard
Investor Inquiries
[email protected]

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Media Inquiries
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