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Bits on the Run Introduces Dynamic Bitrate Switching

(December 22, 2009)

EINDHOVEN, NETHERLANDS -- (Marketwire) -- 12/22/09 -- Leading video management platform Bits on the Run introduces dynamic bitrate switching. This innovative technology optimizes bandwidth use and enhances viewer experience.

Traditionally the bitrate at which a video is offered is fixed on the server side before the video is played. This can lead to problems like low quality video when played full screen or stuttering video in case of limited bandwidth on the client side. Bits on the Run is now able to serve videos using dynamic bitrate switching. This means that the quality of videos will adapt to the bandwidth and screen size of the viewer during the playout of the video. For a demo go to

Video is becoming an essential component of websites. However transcoding and managing still is a big hassle for many web-publishers. This leaves some web-publishers to resort to using consumer-oriented services. Bits on the Run offers easy to implement pay-as-you-go professional video management. This gives web-publishers full control and advanced features like dynamic bitrate switching. Bits on the Run also integrates with Amazon's recently announced Cloudfront streaming media service, making Bits on the Run an easy choice for customers of Amazon S3 services.

Web video is a fast growing market. According to Citi Analyst Mark Mahaney, the web video market will grow with double digits in 2010. Website owners are seeing video becoming an integral part of their site. In competing for the consumers' time with television, the web is becoming more like television. These trends fuel the demand for professional video management.

About Bits on the Run

Bits on the Run was founded in 2007 by Jeroen Wijering - of JW FLV Player fame - and others. Bits on the Run offers an open video management platform with transcoding, hosting, management, play-out en web player services. The platform is suitable for web-video and other platforms such as the iPhone. More than 10.000 web-publishers worldwide use Bits on the Run. Bits on the Run is based in Eindhoven, the Netherlands and is privately held. For more information go to

Merien ten Houten
+31 40 211 69 40

Copyright @ Marketwire

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