The reports you need -- on the go
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Birst Brings the Leading On-Demand BI Solution to the Hottest Mobile Devices

Birst Now Available on Leading Handhelds, Including iPhone, iPad, Android and BlackBerry Devices (July 13, 2010)

SAN FRANCISCO, CA -- (Marketwire) -- 07/13/10 -- Birst, the leading provider of on-demand business intelligence, today announced the immediate availability of its reporting and analytics solution on mobile devices. This wireless, interactive solution provides mobile professionals access to critical information anywhere, anytime.

The reports you need -- on the go

With Birst Mobile, business users can get the reports that they need, with the most recent information, no matter where they are. For example, sales professionals can get an immediate view of pipeline and deal status right on their phone, rather than having to wait for a laptop to load and find a wireless connection.

  • The latest reports, automatically -- Get the most recent reports automatically, so you can see the exact status of the business and have up-to-date conversations with employees, partners, and customers.
  • Interactive analysis -- Quickly and easily browse reports and dashboards to see exactly the information you need, drilling down interactively to any level of detail.
  • Real time data access -- Analyze your data in real time. Customers using Birst Live Access, which directly accesses on-premise databases and can query data on-the-fly, have access to real-time data.
  • Alerts -- Track exceptions and receive email alerts. If any critical business rule or threshold level is crossed, be immediately alerted and interact with Birst to diagnose and address the key drivers of the issue. For example, know when inventory has fallen below acceptable levels.

The perfect solution for mobile business intelligence

Birst Mobile is the ideal solution for mobile access to critical information; it is secure, scalable to thousands of users, and works with a wide range of popular business smartphones, including the Apple iPhone, RIM BlackBerry and Google Android devices.

Birst Mobile can be implemented far more quickly and for a much lower cost than mobile solutions offered by traditional vendors, which typically require software to be loaded and maintained on the device itself. In contrast, Birst Mobile is an on-demand solution available through the mobile browser. As a result, Birst Mobile is easy to scale, deploy, and maintain -- all while providing the high security and service levels that customers demand. It is easy for companies to manage their Birst Mobile solution, since updates occur automatically and the solution is independent of device operating system and carrier network; customers can switch devices and carriers at will. There is no need for extra hardware or mobile software to use Birst Mobile, and IT resource requirements are minimal.

"Birst Mobile elegantly solves the challenge of bringing business reporting to mobile devices," said Brad Peters, CEO of Birst. "Traditional BI vendors simply reproduce their classic problems on the mobile device -- too much complexity, cost, and resource requirements. There is simply no reason to choose the pain and risk of installing and maintaining an on-device mobile solution when there is the option of cloud technology like Birst."

Mobile security

Birst Mobile maintains the high security standards that Birst customers expect. Access to the solution is password protected, all reports are transmitted via https, and report content is filtered automatically, so that professionals see only what they're allowed to see.

"We have seen tremendous interest in mobile analytics and reporting," said Rob Heinekamp, CEO of Endowance, a Birst partner. "Business professionals need up-to-date information and analysis wherever they are, and Birst Mobile makes it possible to get the best on-demand business intelligence solution in the palm of their hand."

Runs on any mobile device with a modern web browser

Birst Mobile is available to all Birst customers and runs on any device that offers a modern web browser. This includes some of the most popular consumer mobile platforms and devices, including:

  • Apple iPhone 4, 3GS, 3G, original iPhone
  • Apple iPad
  • Android phones, including: HTC Evo, HTC Hero, HTC Magic, and Motorola Droid
  • BlackBerry devices, including the BlackBerry Bold and BlackBerry Storm

"Birst Mobile brings the power of Birst to your pocket," said Brad Peters, CEO of Birst. "Now Birst customers have the power of insight while they're on the move, whether at the airport, customer site, factory floor, or partner conference room."

About Birst
Birst™ is the leading provider of on-demand business intelligence solutions. Birst brings the benefits of fact-based decision-making to a much broader audience by making it affordable, fast, and easy to use. Birst is designed to support users of all sizes -- from individuals to groups and entire companies, so that everyone can benefit from greater insight into their business.

More information is available at

For more information, contact:
Kimberly Weber
Atomic PR
(415) 402-0230

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