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BirchStreet Launches AAHOA eMarket Purchasing Cooperative

No-Cost Solution Made Available to Over 20,000 AAHOA Member Hotels (March 21, 2012)

NEWPORT BEACH, CA -- (Marketwire) -- 03/21/12 -- BirchStreet Systems, Inc., a leading procure-to-pay solutions provider to enterprises around the world, today announced the launch of the AAHOA eMarket, an innovative purchasing cooperative available to all Asian American Hotel Owners Association (AAHOA) members at no cost. Bridging the power of BirchStreet's web-based e-Procurement software with the collective buying power of AAHOA's 20,000 member hotels, the AAHOA eMarket provides users with direct access to negotiated supplier programs, resulting in better pricing and greater control and visibility of purchasing processes.

The easy-to-use AAHOA eMarket allows buyers to quickly search, compare prices, make purchases and send purchase orders to suppliers electronically. Featuring streamlined process flows and a dashboard view of product categories, users may search across multiple suppliers to find the lowest pre-negotiated price. Users also have the ability to customize "favorite product lists," making it easy to re-order frequently purchased products. The self-enrollment process allows AAHOA members to add their properties to the system and provision additional users if they wish.

"The AAHOA eMarket allows AAHOA members to shop from a large number of top hospitality suppliers in one online portal," said Bill Hirsch, vice president of sales for North America at BirchStreet Systems. "Rather than navigate multiple websites, the AAHOA eMarket provides members with great deals on a wide variety of hospitality products from TVs to toilet paper in one, easy-to-use online portal. We are pleased to offer such a powerful tool to AAHOA members."

Founded in 1989, AAHOA currently has nearly 11,000 members that together own more than 20,000 hotels. Their members purchase more than $3.5 billion annually in furniture, fixtures and equipment (FF&E), food, beverages and various other supplies.

"Leveraging the collective buying power of our members, the AAHOA eMarket provides our members with a complete solution and unprecedented savings," said Hemant D. Patel, chairman, AAHOA. "We are pleased to offer our members immediate access to one of the hospitality industry's most powerful and innovative purchasing initiatives."

For more information about BirchStreet's procure-to-pay solutions, please visit

About BirchStreet Systems, Inc.

As the recognized leader in the hospitality market, BirchStreet Systems, Inc. provides its web-based procure-to-pay platform to restaurants, country clubs and some of the world's largest hotel companies including Hilton Hotels, Hyatt Hotels, Marriott International, Inc., Omni Hotels and Interstate Hotels and Resorts. BirchStreet's applications are delivered over the Internet, using the "Software-as-a-Service" (SaaS) model, which reduces the total cost of ownership compared with the traditional method of buying and maintaining enterprise software. Currently, thousands of users in over 40 countries utilize BirchStreet to access and manage more than 160,000 suppliers. Established in 2002, BirchStreet is privately held and has offices in Newport Beach, Calif., New Delhi, India and Frankfurt, Germany. For more information on BirchStreet Systems, please visit, check out our blog at, become a fan on Facebook at or follow us on Twitter at

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Media Contact:
Stephanie Olsen
Lages & Associates

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Related Keywords: BirchStreet, AAHOA, AAHOA eMarket, purchasing cooperative, e-procurement software, hospitality, Germany, India, Marketwire, Inc., , Restaurants, Internet Technology, Internet, india, Other,

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