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Binary Pulse Technology Marketing Appoints Director of ContentFormer Reporter and Marketing Agency Entrepreneur Cara Stewart Will Contribute Content Development Strategies to Binary Pulse's Suite of High-Tech, Medical Device and Business-to-Business Services Clients (March 14, 2012)
IRVINE, CA -- (Marketwire) -- 03/14/12 -- Binary Pulse Technology Marketing today appointed Cara Stewart as its director of content. In this newly developed position, Stewart will help the agency create and implement content engagement strategies that support client initiatives. She is responsible for providing content strategy recommendations to clients, copywriting print and online content, and collaborating with Binary Pulse's award-winning team of brand strategists, video producers, web developers and graphic designers.
"Cara's unique blend of strategic marketing insight, copywriting acumen and entrepreneurism will help Binary Pulse clients connect with prospects and deepen customer relationships," said Drew Mehl, principal and creative director, Binary Pulse. "Our clients look to us to deliver integrated marketing campaigns that inform decision-makers and influence them to buy their products and services. Cara will help Binary Pulse continue to develop strategic content and syndicate it across multiple channels to motivate buyers during all phases of the buying cycle."
Before Binary Pulse, Stewart led two successful consulting agencies focused on technology marketing. She launched Remarx Media Inc. in 2010 to share the importance of social media and content development with B2B technology companies. She also co-founded WunderMarx Inc. in 2002 and grew it into one of the top four local public relations agencies, as ranked by The Orange County Business Journal. Prior to WunderMarx, Stewart held communications management positions with the City of Anaheim Public Utilities Department, Ingram Micro Inc. and a biometric authentication startup. She cut her teeth in writing as a staff reporter with The Orange County Register in 1994.
About Binary Pulse Technology Marketing
Irvine, Calif.-based Binary Pulse Technology Marketing is an interactive marketing firm for technology companies. With clients ranking among the elite technology organizations in the world, Binary Pulse pursues integrated campaigns for leading computer hardware and software, B2B services and medical device companies, as well as visionary organizations using existing and emerging technologies to actively break new ground. Learn more at www.binarypulse.com and follow agency activities at www.twitter.com/binarypulse.
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