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Bikini Edit Shares the Love & Expands

(October 05, 2010)
DMN Newswire--2010-10-5--Building on its solid reputation for high-quality creative work and further cementing its position in ?The Big Leagues, Bikini Editorial has added MVP Editor Lawrence Young to its talent roster. Joining Bikini from Cosmo Street, Young came to prominence in recent years with eye-catching work for such advertising icons as Nike, ESPN, TAG and E-Trade. Already bestowed with a series of industry accolades, Youngs recent hardware includes a coveted Cannes Silver Lion Award for Arnolds compelling ?Truth campaign.

In a fitting move, Bikinis freshest MVP will be taking up residence in the editorial boutiques new home: a space once destined to house Lebron James ill-fated New York transfer. The 5,800-square-foot studio, situated on the 6th Floor of 64 Wooster Street, will provide the perfect space to expand and accommodate a growing range of client needs, explains Bikini Founder/Editor Avi Oron. ?Since our start, we have always been driven by the pursuit of highly creative work. We approach each project by looking at the entire creative process, and provide our clients with a wide range of creative solutions, depending upon what the project demands. With Lawrence coming on board and our move into a new space, we will be better positioned to share our philosophy and our way of working with even more clients.

Editor Lawrence Young began his career in the postproduction hot bed of Londons Soho in the 1990s. He taught himself the Avid, moonlighting at night cutting music videos for then-emerging Director Guy Ritchie. Lawrence moved to Los Angeles in 1995 to try his hand at production, working as a 2nd Assistant Director on music videos for such luminary production companies of the time as Propaganda and MARS. He then made the move to New York City and began working in Advertising as an Assistant Editor at Mad River Post, where he met Editor Tom Scherma. Together, they moved to Cosmo Street in 2003. Several years later, Lawrence moved ranks and was promoted to Editor.

For Young, the chance to move to Bikini was one he couldnt pass up. ?The great appeal of course is Avi and his work, says Lawrence. ?He is one of the best editors in the country. This change offers me the opportunity to be in a boutique environment and to focus on pursuing the best creative work possible, as well as continue to develop my relationships with agency clients and directors.

Bikini EP Gina Pagano notes that the addition of Young to the companys talent roster was a bit like ?matchmaking. ?I had known Lawrence for a long time and had watched his career. When we decided to add another editor, he was the perfect fit because his work really complements that of Avis. These changes -- the addition of Lawrence and the new space plus our seasoned graphics and Flame artists, positions our team perfectly to handle finishing for all types of commercial projects. We can provide more services for our clients, especially with all of the new outlets for digital content, including the Web and Social Media Networks.

Since arriving at Bikini, Editor Lawrence Young has completed commercial projects for Pearle via Arnold and Director Brian Billow of Hungry Man; Safeco via Hill Holliday and Director Aaron Stoller of Biscuit Filmworks; Planet Fitness  via Mullen and Director Dave Laden of Hungry Man; Stella Artois via Mother and 300ml of Park Pictures; and for Burger King via Crispin Porter Bogusky and Brian Lee Hughes of SKUNK.

Bikinis new space includes four Avid edit suites featuring Avid and Final Cut HD, a 2D and 3D Graphics Department, Color Correction services via Color, Finishing via Flame, as well as original music composition and sound design.

As part of its strategic expansion, Bikini has also taken on new representation by adding Mary Ford as its East Coast/Midwest Rep and Lisa Houck of Salon Reps for the West Coast and Texas.

Bikini Edit:
Since its inception in 2000, Bikini has consistently stayed one step ahead of the game, yet remained focused on the companys dedication to high-end creative work. Recent projects for Bikini include commercial campaigns for such diverse clients as Burger King, Microsoft HALO, Chase, AT+T, Verizon Droid, Dell and HBO. The Bikini Edit team has collaborated with Directors Joaquin Baca Asay, Paul Hunter, Randy Krallman, Noam Murro, Jim Jenkins, Tom Kuntz, and the Snorri Bros.

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