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BigFX’s FilmFX Plug-in Comes to Avid Platforms

On systems adapted by Profound’s Elastic Gasket (July 25, 2001)
FilmFX, the film simulation plug-in written for Adobe After Effects, can now be used on Avid editing and finishing platforms adapted by Profound’s Elastic Gasket, according to a joint announcement by Profound Effects, Inc. and BigFX, Inc.

Profound Effects, Inc., is a post-production technology think tank, while BigFX, Inc., specializes in contemporary image processing effects.

Elastic Gasket allows users of Media Composer, Avid Xpress, Xpress DV, and Symphony to make direct use of plug-ins written for Adobe After Effects. Previous to Elastic Gasket, AE plug-in suites were unavailable to Avid users without time-consuming export, processing and re-import steps.

FilmFX is currently available for Windows-based Avid systems with a Macintosh version of FilmFX coming in the near future. Elastic Gasket is available on both Windows- and Macintosh-based systems.

Elastic Gasket for AVX 1.5 systems (all current Avid editing systems) costs $395. Elastic Gasket for the older AVX 1.0 standard retails for $495 and includes an upgrade to the AVX 1.5 version. Elastic Gasket for XPress DV is available for $249. Each version is available for electronic delivery via the Profound Effects, Inc. web site or from resellers such as, and New Media Hollywood. FilmFX retails for $499. Evaluation versions are available directly from and resellers worldwide.

About Profound Effects
Profound Effects, Inc. is a Verona, WI-based special effects technology think tank founded by Perry Kivolowitz and Paul Miller. Perry received an Academy Award for Scientific and Technical Achievement in 1996 for his invention of Elastic Reality. Paul, who authored the IRIX version of Elastic Reality, Avid Marquee and was the architect of the AVX plug-in architecture, heads engineering. Serial entrepreneur Daniel Sterling rounds out the Profound Effects, Inc. management team.

About BigFX
BigFX, Inc. is a Maitland (Orlando), FL-based software company specializing in contemporary image processing effects. The firm has grown from the original effects created for in-house productions by founder Aaron Hurley.

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Related Keywords:Avid, BigFX, FilmFX, plug-ins


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