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BigDoor Attracts Technology Veterans; Continues Company Expansion on Heels of OneTrueFan Acquisition

Strong Company Momentum Charms Mobile, Gaming, Analytics and Business Development Executives From Big Fish Games and RealNetworks (October 24, 2011)

SEATTLE, WA -- (Marketwire) -- 10/24/11 -- BigDoor, the most widely used gamification and loyalty platform, today announced the appointment of four employees including Sean Zhong, Scott Mullins, Fayez Mohamood and Paige Peterson. These team members add to an already momentous year for BigDoor, including its recent acquisition of San-Francisco based OneTrueFan. Additionally, over the last six months BigDoor has grown its publisher client base by 50 percent and tripled its monthly user base. BigDoor's customer roster has quickly grown to over 300 online publishers, including, Major League Baseball and Dell, among others. To meet the increasing demand for its gamification platform, BigDoor has hired more than 25 employees since the beginning of the year, with an additional 15 hires expected over the next six months.

"Our innovative, fast-paced culture is what draws candidates with a technically creative mentality to BigDoor," said Ring Nishioka, chief operations officer at BigDoor. "We are laser focused on building a stand-out product that delivers increased engagement and loyalty via game mechanics. In order to dominate this market and achieve our business goals, we must build a collective team of the best and the brightest from all divisions of the technology industry, including analytics, mobile and gaming. These four team members are a welcome addition to the BigDoor family."

Sean Zhong, who will serve as director of analytics at BigDoor, brings over eight years of experience in analyzing user data, having previously worked as lead software engineer and architect at Amazon and Big Fish Games. During his time at Big Fish, Zhong was responsible for building distributed game engines for Massively Multiplayer Online Games (MMOG), as the team lead and architect. Zhong's other responsibilities included working on analytics within the data warehouse, and serving as business manager of the intelligent merchandising product which provided personalized recommendations to Big Fish customers. Sean holds a Master's degree in Computer Science from Cornell University and additionally a B.A. in Computer Science from Cornell.

Scott Mullins joins BigDoor as a mobile product manager and will be responsible for developing and executing mobile strategy for the company's online gaming and social engagement features. Previously, Scott served as the senior director of business-to-business employment at RealNetworks, where he was responsible for technical program management for the company's cloud computing platform. Prior to RealNetworks, Mullins served as mobile manager principle solution architect at Photobucket. Drawing from over 11 years of experience in the mobile sphere, he will bring a great level of expertise to the company.

Scott was granted a Ph.D. from Purdue University and holds a Master's degree in Mechanical Engineering from Purdue, as well as a B.S. in Mechanical Engineering from the University of Cincinnati.

Fayez Mohamood now serves as a product manager for BigDoor. In this role, he is responsible for the consumer experience of the of BigDoor's game elements. Mohamood will also be a liaison between the business and product development teams to determine what elements need to be built into the end-user experience to drive increased consumer engagement. Prior to BigDoor, Fayez formed a small startup named Twenty-Eight Wins, with a colleague. The product, Game Day Typhoon was a social fantasy sports game created exclusively for Facebook. Fayez holds a Master's degree in Electrical and Computer Engineering from Georgia Institute of Technology and a B.S. in Computer Engineering from New Jersey Institute of Technology.

Paige Peterson joins BigDoor's business development team, serving as account manager and assisting all new prospects coming to the company. Paige has extensive experience in the product management field, having previously worked at Insight Global, where she served Fortune 500 clients on a daily basis. Paige has a degree in Business Marketing from Washington State University.

About BigDoor

BigDoor's patent-pending, gamified loyalty platform helps companies increase their traffic and revenue through social rewards. The BigDoor platform is currently used by over 300 companies to increase user engagement and monetization. Investors include Foundry Group and Founder's Co-Op. For more information, visit or follow us on Twitter @BigDoor and @ChiefDoorman.

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