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Big Machine Design Produces Spot For Nyko Technologies

45-second promo for new iPod movie player appears on (February 21, 2005)

Big Machine Design (BMD), a full-service creative services studio based in Hollywood, has designed and produced a 45-second promo spot for Nyko Technologies, a peripherals manufacturer dedicated to enhancing the digital lifestyle, to promote the companys new Nyko Movie Player for iPods. The spot can be seen on The announcement was made by BMD co-founders Steve Petersen and Ken Carlson.

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Enter Password : ipod

Nyko recently approached Big Machine Design with the need for a hip, 45-second spot to showcase a new product to be released for the Apple iPod. The Nyko Movie Player allows movies, video, and photos to be played back using the iPod as the storage device. The Movie Player consists of a 3.5 in TFT 65,000 color screen and a DVD-style control panel, which connects to the iPod to create a seamless playback device.

Nyko asked Big Machine Design to create a spot showing the features of the Movie Player and its everyday uses. Big Machine was unable to shoot the actual product or use actual people in the production of the promo spot, so the company created an entire 3D CGI environment, creating a virtual product and people, and giving the spot a special color and shading treatment.

Regarding the project, Susan Corben, Director of Marketing for Nyko Technologies, said, ?I wanted a promo video to show how the player worked, without being dry and technical. Big Machine was able to create a fun, stylish, and informative video that press, retailers, and consumers could relate to.

For the Nyko project, Big Machine Design used Cinema 4D and Adobe After Effects. The production credits for this project were:

Exec. Producer:
Steve Petersen

Creative Director:
Ken Carlson

Associate Producer:
Elaina Porter

3D Animator:
Steven Lawrence

About Nyko Technologies
Nyko Technologies is a pioneer of innovative peripherals for interactive entertainment, personal computing and consumer electronics. Nyko's ground-breaking past began with the introduction of the patented Worm Light for the Game Boy Advance. More recently, Nyko's world class product development team is credited with the award-winning, patented line of Air Flo controllers, the world's first series of game console and PC controllers with hand-cooling vents. Our new groundbreaking products include the revolutionary SpeakerCom for Xbox-Live, a controller-mounted speaker/mic which eliminates the need for troublesome headsets, and a unique line of accessories for portable audio devices such as iPod. Nyko is headquartered in Los Angeles, and has been in business since 1995.

About Big Machine Design
Big Machine Design, located in Hollywood, California, was founded in 2003 by Steve Petersen and Ken Carlson. The two have diverse backgrounds in the entertainment industry and over 15 years of combined experience. Some of BMDs recent clients include CBS, the ABC News show ?20/20, NBC, Fox, UPN, MTV, TLC, USA, Animal Planet, Fox Searchlight, MGM, Sony and, among many others.

BMDs studio is located at 6860 Lexington Ave., Hollywood, CA 90038. The companys website, which posts its latest news, is To request a reel, please call BMD at 323.461.1943.


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Related Keywords:Big Machine Design, Nyko, Nyko Technologies, iPod, movie player, BMD, Nyko Movie Player, CGI, Susan Corben, Cinema 4D, Adobe After Effects, Steve Petersen, Ken Carlson, Elaina Porter, Steven Lawrence,


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