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Big Machine Design Develops New ?R.E.D. Product, Now Available Exclusively To Company Clients?R.E.D.? (Really Editable Deliverables) is BMD?S customized, next generation graphics toolkit (May 09, 2006)
Big Machine Design (BMD), a full-service creative services studio based in Hollywood, has developed a new product, called ?R.E.D, which the company is now making available exclusively to its clients. R.E.D. (Really Editable Deliverables) is BMDs customized, next generation graphics toolkit product. The announcement was made today by BMD co-founders Steve Petersen and Ken Carlson.
Clients who have already worked with Big Machine Designs R.E.D. product include the ABC News magazine show ?20/20, and the Armed Forces TV Network program ?Air Force Space Today. In addition, promos for ?American Idol for 20th Century Fox Television have also utilized R.E.D.
Petersen and Carlson describe the R.E.D. graphics toolkit as allowing clients the ability to create complex animation changes, easily. R.E.D. allows camera movements, reflections, and other elements with higher production values, and also gives BMDs clients new ways to stand apart from their home networks in-house promo department graphics. In addition, BMD provides on-site training and consulting with the delivery of its R.E.D. product.
Regarding R.E.D., Mr. Petersen and Mr. Carlson, "Our new product allows our clients show graphics to be fresh each week, and to look more complex than a simple matte and fill delivery from an online bay. Creating R.E.D. was a real challenge for us, as we had to build an ultra-simple interface that would be easily accessible to various editors, since many of them had never worked within this type of graphics environment before. We created a simple drag and drop toolkit product that would require only a few basic steps to produce a complex and customized new look each week."
About R.E.D. and ?20/20
Working in tandem with Los Angeles-based David Berrent, the executive producer who oversaw Big Machine Designs re-design for ?20/20, BMD created a dynamic look for the entire show, along with a next-generation implementation of "20/20's" look at every level, from editorial to the control room.
Everyone from editors to designers working at "20/20" now have access to the show's new look, via the R.E.D. Toolkit that BMD created specifically for ABC. "20/20" now has the ability to plug video and text into a refined 3D environment, to create new graphics every week that are far beyond the native capabilities of an AVID or on-line suite.
For the assignment, BMD's "20/20" package included creating and producing a new show open, teasers, bumpers, and in-show graphics, as well as physical graphics presentations included within the actual "20/20" stage set location. All of BMD's graphics for the new package were created using Apple G5 computers.
Regarding BMDs show package, Hal Aronow-Theil, Creative Director, ABC News, said, "Big Machine Designs new graphics package is very elegant looking and clean, and the R.E.D. Toolkit they provided to us is working out very nicely."
About Big Machine Design:
Big Machine Design, located in Hollywood, California, was founded in 2003 by Steve Petersen and Ken Carlson. The two have diverse backgrounds in the entertainment industry and over 15 years of combined experience. Some of BMDs recent clients include CBS, the ABC News show ?20/20, NBC, Fox, UPN, MTV, TLC, USA, Animal Planet, Fox Searchlight, MGM, Sony and Buy.com, among many others.
BMDs studio is located at 6860 Lexington Ave., Hollywood, CA 90038. The companys website, which posts its latest news, is www.bigmachine.net. To request a reel, please call BMD at 323.461.1943.
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