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Big Fish Games to Share Advertising Revenues with Game Developers

A growing ad market prompts Big Fish Games to lead the way in equitable sharing of online revenue (February 06, 2007)
DMN Newswire--2007-2-6--

SEATTLE February 6, 2007 Big Fish GamesTM (, a leading developer and distributor of casual games, today announced it will launch a new program to share advertising revenue from their rapidly growing online community games site with developers of online games. As part of a new tracking technology to be implemented in late first quarter 2007, Big Fish Games will be able to track advertising revenue generated by an individual game, and then pay developers a share of the revenue at a royalty rate comparable to what they currently earn from downloadable game purchases. 

 ?Developers have historically only received a percentage-based revenue share for sales of game downloads, while game portals have traditionally kept 100 percent of the advertising revenues generated by their online versions of the games, said Paul Thelen, CEO of Big Fish Games. ?Were excited to change this model for the better and offer developers a significant opportunity to share in this revenue stream.

Big Fish Games currently works with more than 400 game developers to deliver downloadable and online games to more 25 million unique users each month.  With a global network of users and one of the 10 fastest growing Web sites on the Internet, Big Fish Games distributes more than 500,000 games downloads every day. With surging interest in online casual gaming, and a rebound in advertising rates in recent years, developers of online games have been clamoring for an equitable share of this revenue. 

?Were excited that Big Fish Games has listened to the voice of the development community and will be sharing the advertising revenue generated from their online games business, says Daniel Bernstein, founder and CEO of Sandlot Games. ?These royalties represent a new revenue stream for developers and were encouraged that Big Fish Games approached us with the opportunity to profit from content we already produce.

About Big Fish Games

Big Fish Games, Inc., a developer, publisher, and distributor of casual, family-friendly games, has one of the largest and highest-quality game catalogs on the Internet with more than 400 titles, a global network reach of over 25 million monthly unique users, and distribution partners such as Viacom and NBC. Through partnerships with more than 400 game developers, Big Fish Games offers consumers ?A New Game Every Day and makes acquiring and playing Internet-delivered downloadable and online games a safe, easy and reliable experience for more than 500,000 customers daily.  The success of Big Fish Games entertainment portal and the introduction of hit game franchises like Mystery Case Files, Hidden Expedition and Travelogue 360 from Big Fish Games' studios group have established Big Fish Games as a leading worldwide consumer brand.

            Big Fish Games, ?Where the World Goes to Play. Visit Big Fish Games at

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Big Fish Games is a trademark of Big Fish Games. All other product and company names mentioned herein may be trademarks of their respective owners.

For more information, press only:

Colleen Moffitt, Communiqué PR, (206) 282-4923,

Erin Shane, Communiqué PR, (206) 282-4923,


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