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Big Brand Talks Returns to ADC with New Branding Experts and InsightsCreative Leaders Neil Powell, Terry Lee Stone and Colin Drummond Hone Your Branding Skills at an Advertising Week Event (September 15, 2006)
The Big Brand Talks seminar returns to the Art Directors Club (ADC) on September 28th in New York featuring fresh presentations on branding from top leaders in advertising and design.
This years event takes place at the ADC Gallery in NYC on Thursday, September 28, 2006, as part of Advertising Week. An information-driven seminar for creative professionals, Big Brand Talks features three experts: Neil Powell, Chief Creative Officer, MargeotesFertittaPowell, New York; Terry Lee Stone, Principal, Terry Lee Stone Design Management, Los Angeles; and Colin Drummond, Group Director, Cognitive & Cultural Studies, Crispin Porter + Bogusky, Miami who share their insights and experiences repositioning brands and jumpstarting ideas.
Great brands offer something unique, promise something of value and then deliver on the promise. Marketing experts agree that developing and implementing a brand today requires all three. Attendees at the ADC Big Brand Talks seminar will learn how to leverage available tools and use strategy to build creative and effective campaigns.
Powell, a creative director whose work straddles the line between advertising and design, re-introduced Rheingold beer to a younger, hipper generation through a groundbreaking, award-winning campaign often cited for its innovative style and success. His presentation, ?Brave New World, will detail his experience in this re-defined advertising landscape, where he has tapped alternative methods to create brands that resonate with todays consumers.
Stone is a graphic designer who specializes in design management, strategic development and brand positioning. She also teaches at Cal Arts, writes for STEP inside design magazine and is the co-author, with AdamsMorioka, of the ?Logo Design Workbook and the ?Color Design Workbook. Her presentation, ?Stealth Weapon, reveals how to use color as a defining brand strategy in an increasingly overloaded visual world. Shell show how successful designers turn color from a graphic element into a powerful branding tool.
Drummond brings 18 years of experience launching, building and repositioning brands for success. Through his work at CP+B with challenger brands like MINI, Burger King and VW, he has identified new ways of generating momentum for brands in todays rapidly changing marketing environment. Hell share the thinking behind CP+Bs re-launch of Volkswagen and demonstrate how applying a clear strategy creates a platform for outstanding creative and delivers a brand with backbone.
?Our mission to bring together creative leaders across the boundaries of their disciplines allows us to deliver events that cross media and industry niches, says ADC Executive Director Myrna Davis, ?Creative professionals in todays market, no matter what their title is, need to be armed with information and insights which help their clients succeed.
Big Brand Talks is sponsored by digital solutions company Xerox, color management specialists X-Rite, custom image provider OnRequest Images, and CRM software provider XMPie. The fee to register is $200 for ADC members and $225 for non-members. For more information or to reserve a space, visit www.adcglobal.org/bigbrandtalks or contact Ann Schirripa at 212-643-1440.
About the ADC
Founded in New York in 1920 as the first creative collective of its kind, the Art Directors Club, Inc. (www.adcglobal.org) is a 501[c]3 not-for-profit organization with an international membership in visual communications. ADCs mission is to honor and inspire excellence in advertising and design; to bring together creative leaders across the boundaries of their disciplines; and to encourage the next generation of innovators. The prestigious ADC Annual Awards and Art Directors Annuals, now in their 86th year, are unrivaled as a history of the industry. Programs also include ADC Young Guns, the ADC Hall of Fame, scholarships, workshops, exhibitions and symposia.
Myrna Davis, 212-463-1440 ([email protected])
Anthony Vagnoni, 973-493-8736 ([email protected])
Related Keywords:advertising, branding, art directors, creatives, seminar