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Bellco Credit Union Chooses Digital Signage from Clarity

Recently installs Clarity displays in all twelve of its Denver-area branches (May 20, 2005)

Clarity Visual Systems announced today, a corporate-wide digital signage commitment by Bellco Credit Union.

Bellco, a Denver-based credit union with nearly $1.6 billion in assets, recently installed Clarity displays in all twelve of its Denver-area branches. The displays, Clarity's Bobcat and Margay units, are being used to present customers with a variety of product, service and entertainment content.

"Our continuing goal has been to improve the member's branch experience," said Sandra Sagehorn-Elliott, Bellco's VP of CRM. "Digital signage is an important means to that end in that it has been shown to reduce perceived wait time, a common complaint in retail financial services settings."

The Clarity displays, which are installed both in branch lobby areas and behind the teller stations, carry a mix of content, including Bellco product promotions interspersed with news and sports reporting. Sagehorn-Elliott said that in branches where the displays have been up and running for a period of weeks, the awareness level of available products and services has gone up. "Compared to the other marketing methods we've used -- including radio, newsletters and Web advertising -- digital signage is just a more effective way to communicate," she said.

Bellco began investigating digital signage in June of 2004. The Clarity Bobcats and Margays were selected in December and installed in the branches beginning in January of 2005. The displays, which Sagehorn-Elliott said were recommended by other credit union industry marketers, are popular for their image quality. She added that Clarity's excellent reputation for service and support also factored into the decision.

About Clarity Visual Systems
Established in 1995, Clarity Visual Systems provides large-scale display systems to support the digital messaging application needs of business, government and other institutions worldwide. The privately held company is headquartered in Wilsonville, Ore. and sells through selected value added reseller partners. It holds numerous display technology development patents.

For more information, call (503) 570-0700 or go to


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Related Keywords:Clarity Visual Systems, Clarity, Bellco Credit Union, Digital Signage, Bobcat, Margay,

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