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Belief Stands At The “Edge” With New Starz SpotCompletes Edge TV image spot featuring music by Hoobastank (July 27, 2005)
Belief completes Edge TV image spot
Continuing its relationship with Starz//Encore, Belief took an action packed edit and weaved dynamic graphics throughout the spot to set the tone and pace of Starz’s latest channel- Starz Edge.
“Big, bold and green is the signature look of this new channel, so we strived to create a high energy spot that would stay on brand, yet also be exciting and impactful,” said Goedecke.
“Through clever use of transitional type devises we managed to give the spot a sense of place at the same time as delivering the information we needed to. By projecting movie clips onto the typography, we could travel in and out of the edit with aggressive camera moves and never lose pace,” said Richard Gledhill, Belief’s Creative Director and designer.
“We asked Belief to help us with a quarterly image spot, which was the first one in our new look since the re-launch of our channels. They took our new brand direction to heart and they gave us back exactly what we needed - something fresh, exciting, and completely innovative. The tone and attitude were spot on and the visuals wowed us. Perfect for the image! We could not have been happier with the results. As always Belief came through,” said Che Che Mata, Starz/Encore Networks’ Senior VP Creative Services.
“This was a great project with lots of collaboration between Belief and Starz,” added Gregory Stacy, Belief Executive Producer. “They gave us a strong edit and let us have liberties with it to make it the best spot possible. I think the visuals speak for themselves, plus the Hoobastank sound track doesn’t hurt either.”
Starz Edge Project:
Executive Creative Director: Mike Goedecke
Executive Producer: Gregory Stacy
Creative Director: Richard Gledhill
Designer/Lead Animator: Efrain Montanez
Adobe Photoshop, Adobe AfterEffects, Adobe Illustrator, Maxon Cinema 4D, Apple G5 Workstations, Apple Final Cut Pro.
About Starz & Starz Edge:
Starz Entertainment Group LLC (SEG) is the largest provider of premium movie services in the United States with approximately 174 million pay units. SEG offerings include the Starz Encore Movie Pack with 13 digital movie channels and more than 750 movies per month, Starz HDTV, Starz On Demand, and Starz Ticket, the first and only on-demand premium TV subscription service available on the broadband platform. Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation, www.starz.com.
Starz Edge is one of Starz’s premium movie services, offering viewers movies, music videos, and fashion-oriented programming. The channel’s tagline is “Starz Edge: Flicks and Picks for the New Generation.”
Founded in 1994, Belief is an Emmy award winning broadcast design and production studio specializes in branding, marketing, design, and promotional services for the worldwide entertainment industry. In addition to Food Network, the company’s clients also include ABC, Budweiser, BBC America, CBS, Columbia Tri-Star Television, The Disney Channel, Fit TV, FX, Discovery Networks, HBO, JC Penney, MTV, Oh! Oxygen, the National Geographic Channel, TBS, Acura and Honda. Collectively, the members of Belief's creative team are the winners of many prestigious industry honors, including Telly, BDA Gold, Silver, & Bronze, PROMAX Gold, CTAM, and Art Directors of America (ADA) Awards.
For more information visit www.belief.com.
Related Keywords:Belief, Starz, broadcast design, Starz Edge, Hoobastank, Photoshop, AfterEffects, Illustrator, Maxon, Cinema 4D, Apple G5, Final Cut Pro, Liberty Media,