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Belief Receives Emmy Nomination for Audiophile Show Open

(August 23, 2001)
Belief, a Santa Monica-based broadcast design and production studio, received an Emmy nomination in the category of Outstanding Main Title Design for designing and producing the show open for "Audiofile", a prime time music and technology show airing on TechTV. This new category was just added to the Emmy awards last year. Belief co-founder Michael Goedecke who worked as Creative Director on the piece, and lead designer C. Ryan Riccio were nominated for this prestigious award. ATAS will announce the winners of the Outstanding Main Title Emmys at the Creative Arts Awards and Banquet on September 8 in Los Angeles.

"We are very pleased the Emmy's are acknowledging the artistry of Main Title Design as a part of their program. We are honored to be nominated for such a prestigious award alongside so many other talented designers and design companies," commented Mike Goedecke, Belief co-founder. "A lot of hard work went into producing this show open and it truly exemplifies the marriage of Belief's skill with both fine-art and digital art techniques."

Belief was tapped by techtv in November of 2000 to create a 30 second show open for "Audiofile", that had an artistic, handcrafted feel to lend an inviting, fun look to the technology focused network. techtv wanted Belief to inspire the look and feel of the show open on a modern interpretation of the ornate, detailed shadow boxes created by artist Joseph Cornell.

The key to the show open was to convey what the show was about, people, music and digital technology. After developing conceptual storyboards, Belief constructed two 4X6 foot shadow boxes made from lucite and metal mounted with parts from the inner workings of computer equipment. The show open was shot on 35mm film stock giving the viewer the impression that he or she is exploring the detail of the shadowboxes, combining close up shots and wide angle pans of larger sections of the pieces. A one-day shoot took place at the Source Stage in Hollywood, CA capturing dancers and musicians grooving to a wide variety of music. The footage of the dancers was isolated and tracked into the open frames shot within the shadow boxes. The show open was completed with final graphic elements including text treatments, computer icons, and digital audio waveforms. The final piece conveys a high energy stylized explotration of how individuals create, interact and listen to music.

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