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Behringer New For Old Warranty Program is Well Received

Subscribed by an overwhelming amount of U.S. dealers (March 08, 2006)

BEHRINGER, a world-leading designer and manufacturer of professional audio and musical instrument products, today announced that its new global warranty program New For Old has been subscribed by an overwhelming amount of U.S. dealers. 

The new global warranty program rolled-out worldwide on January 1, 2006 is likely to be the first-of-its-kind in the professional audio and music industry which provides an end-user with a new product in place of the one that is returned for repair during the warranty period.  This eradicates repair hassles and minimizes usage downtime.  All warranty exchanges can be conducted in-store at any participating dealer, and is not restricted to the dealer where the original sale was made.  The program also covers BEHRINGER products purchased online. 

To date, the response from the U.S. dealers has been greatly positive, and the New For Old global warranty program has been recognized as an effective tool for boosting customer satisfaction. The New For Old global warranty scheme has given Digital Village, one of BEHRINGERs dealers in UK, a competitive edge in business, ?BEHRINGER is adding real value to Digital Village and, therefore, our customers.  The New For Old global warranty scheme will become an industry benchmark, commented Mr Jeremy Lumsden, Retail Sales Manager. 

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BEHRINGER is a world-leading designer, manufacturer and distributor of professional audio and musical instrument products.  Established in 1989, BEHRINGER has operations in 10 countries and territories around the world.  With these points of presence and an international network of distributors and dealers, BEHRINGER products can be found in more than 125 countries.  BEHRINGER offers a comprehensive range of products that provides exceptional value to professionals and amateurs, as well as for commercial and public applications.  They include Audio Technology, Computer-based Recording and DJ products, Loudspeakers/Amplifiers, Microphones/Headphones/ Wireless Systems, Mixers/Powered Mixers, Musical Instrument Amplification, and Professional Lighting Systems. 

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