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Baytech Cinemas CineRAM Used For LazyTown TV Series

Use in new HDTV 24P digital cinematography production environment (August 11, 2004)

Mark Read, filmmaker and founder of Hypercube, has created one of the most technologically advanced HDTV video and film pipelines for the production of LazyTown, a new show realized in HDTV premiering on Nickelodeon weekdays and CBS Saturday mornings. Baytech Cinema is pleased to announce that its CineRAM portable, solid state uncompressed HD-SDI digital cinematography recording solution has been selected by Read to play an important role in his groundbreaking shoot-to-finish, tape-less HDTV digital cinematography production facility.

Being uncompressed, CineRAM retains the original image quality, which Read finds invaluable. "We can record RGB 4:4:4 from the Viper or RGBA 4:4:4:4 images from the Ultimatte-HD without any degradation of the image quality," said Read.

When CineRAM is connected to the computer, shots are sent to the network or to directly attached Firewire drives as DPX files, just as they are with Hypercube's direct-to-SAN system. "Once I ran out of storage on my laptop on a remote shoot and ended up using my Apple iPod and had space to spare!," said Read. "It's important to note that we have been able to achieve a seamless integration of CineRAM into our production environment, so in the end, there is just footage the acquisition process in invisible."

CineRAM delivers unprecedented portability to Read and his team, giving them greater flexibility when shooting. Hypercube's Viper Cameras are hard-wired directly into the array. They shoot into 80 Terabytes of Massively Parallel-SAN-RAID storage and work directly from there with all steps of the process; editing, processing and finishing the digital footage. It is one of the largest systems of its kind in film or television production, however it is not portable. This is where CineRAM becomes particularly handy explains Read, "CineRAM, allows us to "cut-the-cord" and go where we want, when we want, because it is compact and portable enough to allow us to move anywhere, in or out of the studio, with practically zero impact on the production. Whether we need a last minute shot on sticks or the Artemis (a steadicam-type device that requires the camera to be un-tethered) or a quick location shot, we can get the shot with CineRAM without having to worry."

In addition, Hypercube uses a portable rig that allows them to acquire material and view it in the field. The entire rig fits into the Viper Camera case Viper, lens, CineRAM, Apple PowerBook, cables, batteries and a few spare Lacie 80GB Porsche cable-powered USB drives. Using IRIDAS's FrameCycler or SpeedGrade-DI running on the laptop, Read can work with the material as he shoots it. "And remember, I fit all of these tools into one ATA case that has handles and wheels, so I can carry it myself or check it as baggage," continued Read. "This is what we have all been waiting for."

Read wasn't surprised by the technological innovations found in CineRAM, since he had worked with Baytech Cinema founder Jack Kroos and his team of engineers a few years ago while they were creating groundbreaking RAM-based imaging systems at Viewgraphics, Inc. "I knew about CineRAM before I knew the people behind it, but when I found out the Baytech team was the same group of magicians I had known for years, I bought product from them sight unseen and was not disappointed," said Read.

About LazyTown
LazyTown chronicles the adventures of a superhero, a group of kids, and a super-villain, in the laziest town on Earth. In its native Iceland, LazyTown is a household name, beloved by kids for its entertainment value and by parents for its healthy message. LazyTown airs in HDTV on Nickelodeon's Nick Jr. channel starting August 16, 2004 and on CBS starting September 18, 2004.

About Hypercube
Based in Boulder, Colorado, Hypercube pushes the envelop of creative visualization, specializing in high-end problem solving for filmmaking, television and data management. For more information visit the company's Web site at

About Baytech Cinema
The brainchild of industry pioneer Jack Krooss, Baytech Cinema was formed to tap into the rapidly growing digital cinematography market. The company develops and manufactures recording products specifically designed for digital cinematography applications. Krooss, founder and former President of Viewgraphics, Inc., is responsible for a number of industry firsts including the Viewstore system, which became a standard for HD and MPEG video research and development worldwide, and VideoPump, which ushered in the era of professional SD and HD video production on standard PC computer platforms. As such, he has been deeply involved in the evolution of video and HDTV in particular. At Baytech Cinema, based in San Mateo, California, Krooss and his team continue their pioneering efforts by providing a unique, groundbreaking digital cinematography recording solution. For more information contact Baytech Cinema at 650-212-2300 or visit the Web site at


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Related Keywords:Baytech Cinema, CineRAM, LazyTown, HDTV, cinematography, Mark Read, Hypercube, Nickelodeon, CBS, Apple, iPod, Viper Cameras, Artemis, PowerBook, Lacie, IRIDAS, FrameCycler, SpeedGrade-DI, Jack Kroos, Viewgraphics,

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