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Bat Blue Networks Offers New Search Engine Data Leakage Prevention SolutionAddresses Data Privacy Concerns in Google Offerings (March 27, 2012)
CLIFTON, NJ -- (Marketwire) -- 03/27/12 -- Bat Blue Networks, a leading provider of cloud-based Security-as-a-Service solutions, today announced a new Search Engine Data Leakage Prevention (Search Engine DLP) solution to address privacy concerns when using Google services.
"Google, through the use of its various services, can build such an accurate profile of an individual or an organization's operations that we consider the use of Google an information security concern," said Babak Pasdar, President and CEO of Bat Blue Networks. "As an organization charged with maintaining the privacy and integrity of our clients' information we are not comfortable with a third party that has this level of visibility, and thus have created a solution with significant Google internal controls."
Continued Pasdar: "We've all seen a simple Google search translate into a deluge of targeted advertising from Google Ads. What happens when you search for a vulnerability that impacts your organization? Or research a new approach that is part of a competitive business strategy? Are you now broadcasting your exposure points or business direction? In the name of marketing, this information can be manipulated by others for competitive advantage or to wage targeted or mass attacks."
The Bat Blue Solution
Bat Blue's Cloud/Sec Search Engine DLP solution leverages a mix of techniques that include granular control of specific Google services along with technology-based obfuscation and anonymization to conceal an organization's Google footprint, while still allowing the use of popular Google services. Because Google gains its insight from having a multi-dimensional view into the details of an individual's life or an organization's operation, Bat Blue's solution takes away many of the unnecessary dimensions by way of granularly disabling access to hidden services that are transparent to users. Other services deemed essential are dynamically and automatically obfuscated and anonymized through the use of technology.
The Bat Blue Search Engine DLP solution, included for all Cloud/Sec customers, is available immediately and is transparently integrated into an organization's existing security infrastructure.
Google's Level of Insight
Google has an unprecedented level of insight into the lives of individuals and the operations of organizations, often with the ability to track users and organizations by their specific identity. Google also has a practice of retaining much of the data for indefinite retention periods. Collectively this gives Google and by proxy its marketing customers substantial visibility into the details of an individual's personal life or the day-to-day operation of an organization. The profiles Google builds on individuals and organizations are not obvious or available to the average person. As a result, consumers and organizations have no way to understand potential exposure points or impact.
The collection of Google services include Google Search, Google+ Social Network, Google Chrome Browser, GMail collaboration system, Google Apps office suite, Google Wallet purchasing system, Picaso photo suite, Android Mobile platform and many, many more. One of the most concerning of Google's services is Safebrowsing, a function enabled by default on some browsers that allows Google to opine on a site's safety. The resulting behavior however, is that Google gets visibility into each and every link every user browses.
About Bat Blue Networks
Bat Blue Networks is changing the way organizations protect local or remote applications and digital assets with a comprehensive suite of in-the-cloud, borderless security solutions and expert services. Bat Blue delivers consistent security for headquarters, cloud instances, mobile devices and remote sites, through a single global security policy and without any hardware. Our experts manage day-to-day security operations, continually and automatically assessing and stopping threats 24x7 to keep global assets protected and private. Bat Blue delivers services to customers of all sizes including the largest corporations and governments. For more information, visit www.batblue.com
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