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Base Camp Studios Teams Up with Toon Disney to Launch "Power Rangers Jungle Fury"(March 10, 2008)
Base Camps role was to write and produce the campaign from beginning to end.
?Base Camp is unique, says Creative Director, Steve Kuhn, ?We write the spots and we handle all production and post as well. Steve, who also directed the Big Cat Shoot, says, ?We are comfortable developing advertising that speaks to their affiliates, their advertisers, as well as their viewers.
One of the highlights of the project was a green screen shoot with some rather large and dangerous animals. Of the tiger, Steve said, ?He was just HUGE. Imagine if your couch just got up and started walking around. But the scariest by far was the African Leopard. ?He was really well trained and did everything he was told but you could tell that if left to his own devices he would snack on someones arm. Since I was only about 4 feet from him, I was afraid that would be me.
Base Camp Studios then went to the Atlanta Botanical Gardens and took high-resolution pictures of every jungle plant they could find. Then, they created the 3D jungle that was used extensively throughout the campaign. ?In that jungle you would find the bad guys but also the good guys who happen to be pretty dangerous themselves said Steve.
In addition to Power Rangers Jungle Fury launch and campaign for Toon Disney, Base Camp Studios also created a ninety second trailer for the new show Aaron Stone, also on Toon Disney. Base Camp also recently completed several DVD launch spots for Cartoon Network, including Ben 10 and Sweet Sweet Fear, a collection of Halloween Cartoons.
Base Camp Studios is an award-winning creative services firm and visual motion studio for television. Blending innovative techniques in live-action with 2D and 3D graphics Base Camp is able to create compelling advertising, network spots and music videos. All of Base Camps projects are designed to be entertaining while providing a compelling and focused message. From concept to completion, Base Camp Studios provides extensive national and international experience in television production, post and design. Clients include Toon Disney, Jetix!, ABC Family, Cartoon Network, CNN and more.
Related Keywords:Power Rangers, Jungle Fury, Base Camp Studios, Toon Disney, Jetix, Steve Kuhn, jungle cats
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