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Barry White to Go Mobile, Web and Social in New Digital Partnership With Pente GroupMontreal-Based Pente Group Announces Entertaining Applications and New Web Destination for Iconic Soul Singer Known for His Romantic Voice and Image (February 14, 2011)
NEW YORK, NY -- (Marketwire) -- 02/14/11 -- Penté Group, the leading developer of entertaining applications for mobile devices and social media based on entertainment personalities' licenses, today announced an exclusive digital media partnership with the estate of Barry White to create and develop mobile and social applications while controlling and maintaining barrywhite.com.
The agreement will create a unique experience around Barry White who was known for his deep, seductive voice and sultry music.
"Valentine's Day is perfect for announcing the partnership between the Barry White Estate and Penté Group," said Basil Bouraropoulos, Chairman and CEO of Penté Group. "Barry White's iconic voice and place in American culture present the perfect opportunity for unique social and mobile media."
The soul artist's voice is instantly recognizable and associated with the pleasantries of love and attraction, said Bouraropoulos.
"Penté Group has the experience and understanding of the music industry to know how best to develop and host creative web sites, mobile media applications and social networking for any artist," noted Jack Perry, Management, Barry White Estate. "Their idea of fun and entertaining mobile apps featuring Barry White will please every fan. Barry would have loved taking his legacy to the next level with the technology Penté can provide."
Under the partnership, Penté Group will be developing a series of mobile and social applications for multiple platforms while controlling and maintaining a new web presence for Barry White and plans to roll out iPhone and Facebook platforms in 2011 and will likely add other popular platforms in the coming months. The applications will reflect Barry White's unique personality while leveraging his voice and music to create both novelty and fan driven applications.
About Penté Group
Penté Group (www.PenteGroup.com) develops entertaining applications for mobile devices and social media. Our focus is to partner with entertainment personalities such as Akon, Bob Marley and Barry White as well as recognizable consumer brands such as Polaroid. We have developed a unique monetization platform that allows us to generate revenues from application sales, in-application advertising and merchandizing, as well as an exclusive franchise loyalty program. Penté Group was founded in 2006 and is located in Montreal, Canada.
About Barry White
Barry White was the ultimate Love Man; known for his sensual deep voice, size, and highly romantic image. From his own records to his own orchestra and "girl group," Barry has ruled the heart of his fans for more than four decades. He is a five-time Grammy Award-winner with his greatest soul, funk, and disco successes in the 1970s as a solo artist. Barry White has many gold and platinum albums and singles, with worldwide sales of over 100 million albums. He also appeared on many television shows such as Soul Train, The Today Show, and even guest appearances on The Simpsons.
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